微信公众号的运营
屈臣氏个人用品商店有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2017-02-22
- 工作地点：广州-越秀区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：0.6-1万/月
- 职位类别：媒介主管 媒介专员
职位描述
职位描述：
1.独立运营微信公众号，负责微信公众账号的日常运营和维护工作；
2.负责微信公众账号的内容更新、人群聚焦、话题发起、客户管理等工作；
3.负责策划并制定微信线上活动方案以及微信原创内容的策划与编辑工作；
4.负责微信公众账号推广模式与渠道的探索，了解用户需求，收集用户反馈，分析用户行为及需求；
5.制定社会化媒体运营与品牌营销策略，在微信、豆瓣等社会化媒体开展品牌营销工作；
6.负责企业客户微信官方账号的运营，日常内容编辑、发布、维护、管理、互动、提高影响力和关注度；
7.利用微信平台推广企业的客户产品或服务的品牌、产品和互动；
8.定期与粉丝互动，策划并执行相关线上的微信推广活动；
9.跟踪微信推广效果，分析数据并反馈，总结经验，建立有效运营手段提升用户活跃度，增加粉丝数量；
10.能够熟练掌握并实施企业、产品、内容微信运营矩阵策略；
11.制定并实施清晰的用户互动策略，发展粉丝与好友，通过持续互动转化潜在客户，提升企业及产品口碑；
12.快速掌握微信的内容创作，能够创作优秀内容，并且具有一定的话题敏感度；
13.能够策划组织线上与线下活动，通过活动增加社会化媒体曝光率，提高粉丝与好友数量，提升用户黏度；
14.搜集有效粉丝的问题反馈和批评建议，对有效粉丝的需求和行为进行数据分析，将整合后的数据提交给相关人员。
举报
分享
1.独立运营微信公众号，负责微信公众账号的日常运营和维护工作；
2.负责微信公众账号的内容更新、人群聚焦、话题发起、客户管理等工作；
3.负责策划并制定微信线上活动方案以及微信原创内容的策划与编辑工作；
4.负责微信公众账号推广模式与渠道的探索，了解用户需求，收集用户反馈，分析用户行为及需求；
5.制定社会化媒体运营与品牌营销策略，在微信、豆瓣等社会化媒体开展品牌营销工作；
6.负责企业客户微信官方账号的运营，日常内容编辑、发布、维护、管理、互动、提高影响力和关注度；
7.利用微信平台推广企业的客户产品或服务的品牌、产品和互动；
8.定期与粉丝互动，策划并执行相关线上的微信推广活动；
9.跟踪微信推广效果，分析数据并反馈，总结经验，建立有效运营手段提升用户活跃度，增加粉丝数量；
10.能够熟练掌握并实施企业、产品、内容微信运营矩阵策略；
11.制定并实施清晰的用户互动策略，发展粉丝与好友，通过持续互动转化潜在客户，提升企业及产品口碑；
12.快速掌握微信的内容创作，能够创作优秀内容，并且具有一定的话题敏感度；
13.能够策划组织线上与线下活动，通过活动增加社会化媒体曝光率，提高粉丝与好友数量，提升用户黏度；
14.搜集有效粉丝的问题反馈和批评建议，对有效粉丝的需求和行为进行数据分析，将整合后的数据提交给相关人员。
职能类别： 媒介主管 媒介专员
公司介绍
关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
联系方式
- 公司地址：广东省广州市越秀区东风东路761号丽丰中心18楼 (邮编：510600)