北京招聘

职位描述：
Purpose
Positive public relations are deeply influenced by relationship with media in China. Good media
relationship is built on understanding, communication, trust and useful information
exchanging. An experienced and knowledgeable local PR specialist will help store build positive
image around brand and range by active, creative relationship building. This person will
contribute to national PR strategy and investment plan to the local market to secure best ROI.
Mandate
Local PR is a crucial member in LM function and proactively create good relationship with local media and
Key Opinion Leaders (KOL), stimulating strong interest and rich knowledge of IKEA brand and range.
Main Responsibilities and Duties
Establish close relationship with local media and KOL
？ Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in
local press and online environment
？ Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent
visit, news launch or special range experience, greetings, business lunch, social activities etc
Secure good exposure of IKEA brand in local market
？ Execute national PR action locally well with deep understanding and relevant local insight analysis
？ Secure good and strong brand image related to event from both visual and copy perspective
Bridge the inside (store & SO PR) and outside (society)
？ Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR
material and national approach, including social- and environmental issues. Take especially good care
of core business as stated in Business plan and create messages around quality, low price, design
function and sustainability.
？ Sharing latest trend and news around life style, home furnishing, social & environment in the
organization
Create PR possibility for local store with good combination of IKEA long term priority and local market
situation
？ Always stay in contact with what is going on locally on blogs, talk of the town and local press
？ Catch good opportunity, create news around living with children, storage and small space living
Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
？ Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web
environment
？ Involve key influencers among local FAMILY members into PR event
Contact person of interview by media for customers complains (for stores who only have PR specialist)
？ Duty One:Connect with CR or other function to identify the real issue and response to journalists in a
proper way.
？ Duty Two: be able to work with SO social media team to monitor and manage the proper response to
online user and draw indication to store if needed.
Good understanding HF and life at home of local PR partner
？ Always invite local PR partner to experience news and key range and stimulate their interest in life at
home prior to going externally 举报 分享

家，世界上最重要的地方。

宜家概况
宜家家居（IKEA）于1943年由英格瓦·坎普拉得（Ingvar Kamprad）在瑞典创立。作为全球***的家具及家居用品零售商，我们的经营业务遍及全球40个国家和地区的352个商场，拥有154,000多名员工。销售主要包括客厅系列，卧室系列，厨房系列，办公系列，炊具系列，家居储藏系列，纺织品，灯具系列和儿童产品系列等约10，000个产品。

在过去的十五年里，宜家已经在中国的上海、北京、广州、成都、深圳、南京、大连、沈阳、天津、无锡、宁波、重庆、武汉设立了零售商场。 在不久的将来，设立在杭州、西安、苏州、佛山等城市的商场也将陆续开业。

宜家的愿景和经营理念
宜家的愿景是为大众创造更美好的日常生活，我们的经营理念是提供种类繁多、美观实用、老百姓买得起的家居用品。

我们的人才理念
我们要为那些脚踏实地、诚实正直的人们提供发展机会。不仅是职业的发展，还有个人能力的发展。由此，我们将矢志不渝地共同创造更美好的日常生活，为我们的顾客，也为我们自己。

我们的薪酬福利
宜家创造和维持一个有竞争力的薪酬体系，以吸引和留住我们最宝贵的人力资源并给与他们合理的回报，构建完备的福利体系以适应各类员工不断增长的需求，与此同时，公司致力于为全体员工创造、提供与推动高水平的培训与提升课程。更为重要的是，透明的管理制度，平等的人际关系保证我们所有员工都能在宜家家居卖场愉快的工作。

宜家家居西红门商场
宜家家居西红门商场位于北京市大兴区西红门宏福西路临2号，4号线地铁西红门站A出口。商场总建筑面积为四万八千五百平方米，经营近万种宜家品牌的家具和家居用品，免费停车位近两千个。

了解详细信息，欢迎访问宜家网站www.ikea.cn
了解更多职位信息，欢迎关注“宜家中国招聘”官方微信号
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