北京招聘

职位描述：

• Lead the implementation of the two-line product strategy (Ford, Motorcraft) for AP
• Lead regional/market inputs to RPP/Purchasing for product development and RFQ:
  • Marketing requirements, cost requirements, volume estimate, competitive information
• Identify new product opportunities
• Lead marketing inputs to new product pricing and business case in collaboration with Revenue Management, Pricing and market operations
• Lead marketing support for new product launch, and develop regional Take-To-Market plans and marketing communication strategy
• Align brand strategy with channel strategy (retail/wholesale)
• Centrally develop product marketing assets for new products for use across the region
• Help AP markets with marketing communication (eg. dealer training, customer education - why buy, leveraging UDB/CRM to reach target customers)
• Introduce and share best practice for retail/wholesale promotions, contests & incentives
• Review markets’ FM&VM spend requests for parts promotions/campaigns
• Track sales performance of key commodities and new products, and work with markets to improve sales
• Centrally develop and manage regional product programs (eg. AMI tyre program)
• Lead product marketing support for eCommerce platform
• Carry out other tasks/functions as determined/required by the supervisor

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公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。