市场经理 Marketing Manager
精选餐饮管理(上海)有限公司
- 公司规模:1000-5000人
- 公司行业:餐饮业
职位信息
- 发布日期:2013-12-28
- 工作地点:上海-浦东新区
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
Responsibilities:
- Report directly to the General Manager to achieve the business objectives
- Plan, develop and execute various marketing and pricing strategies, promotional programs and business plans
- Develop Below-the-line (BTL) communication programs and Point-of-Purchase (POP) materials, primarily PR and marketing events supported by media advertising
- Interact and build relationship with joint promotional partners and media to formulate and execute effective marketing strategies
- Work closely with internal and external parties to ensure an execution of marketing or brand building initiatives
- Plan and execute market research and analysis to identify the business opportunities
- Develop the marketing budget plan to align with the business P&L accountabilities
- Perform brand administration, including managing stock of POP materials, monitoring A&P budget, pricing and profitability
Requirements:
- Degree holder or above in Marketing and Communications or related discipline
- At least 5 years' relevant experience in the similar capacity while 2 years experience in managerial level is pre-requisite
- Proven track record in business development in strategic marketing and analysis, brand management and building
- Exposure in retail/FMCG as well as food and beverage industry is an absolute advantage
- Strong skills in LSM and business acumen are essential
- Good numerical and statistical skills
- Good understanding of consumer behaviors in restaurants
- Creative, high initiative with an excellent communications, interpersonal and presentation skills
公司介绍
精选餐饮管理(上海)有限公司是SSP(Select Service Partner)旗下的一家外商投资企业。公司于2007年在上海注册成立,2007至2008年在上海浦东国际机场投资并经营管理二十多家中西餐厅、酒吧、咖啡厅及零售店。
SSP(Select Service Partner)总部设在英国,是一个世界性的餐饮零售市场经营及管理的领导者,其业务经营主要在世界各地的机场、火车站、高速公路服务区、 火车上、会议及展览馆、航空公司贵宾休息室等等。现时业务已伸展到30个国家、140个机场、300个火车站,超过2000家餐饮零售门店,受雇员工超过30,000名。
SSP(Select Service Partner)总部设在英国,是一个世界性的餐饮零售市场经营及管理的领导者,其业务经营主要在世界各地的机场、火车站、高速公路服务区、 火车上、会议及展览馆、航空公司贵宾休息室等等。现时业务已伸展到30个国家、140个机场、300个火车站,超过2000家餐饮零售门店,受雇员工超过30,000名。
联系方式
- 公司地址:地址:span上海市闵行区虹桥机场T2航站楼5楼528室