Breguet PR Executive
瑞表企业管理(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2017-02-07
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:普通话 精通 英语 熟练
- 职位月薪:1-1.5万/月
- 职位类别:公关主管 活动策划
职位描述
职位描述:
Job Description:
1. PR materials planning & development:
(1) Follow the planned milestones of the year to develop topic mapping, press release preparation, HQ material localization;
(2) Special writing-up with strong focus on product in a more emotional tonality;
(3) Initiative and development to retail newsletter, media invitation, etc;
(4) Maintenance, update and archive on a monthly basis to make sure all information accurate & media ready.
2. Media relations & communications:
(1) Categorize national media pool and enrich database with a focus on watch/prestige lifestyle DM;
(2) Closely communicate with identified KOLs & monitor their partnership with competitors to provide intelligence and insights;
(3) Proactively pitch media coverage including feature placement & special media coop particularly in top lifestyle prints & online outlets;
(4) Strictly follow brand communication policies & selecively reply media inquiry as well as seeding related information to maximize brand/product visibility.
3. PR events planning & implementation:
Design & develop exclusive media events seasonally with topic support to strengthen relationships & reinforce brand messages.
4. Internal communication & reporting:
Coordinate with advertising executive to secure free pages for PR article placement, coordinate with digital executive to grow online buzz.
Job Requirements:
1. Bachelor or above, preferably in Communications, Journalism, Literature or Public Relations;
2. Minimum five years of PR experience with at least two years' managerial role in an international work environment, and experience in a European is an advantage;
3. Must have strong relationships within the luxury or watch industry, particularly with prestige lifestyle and luxury editors, stylists, bloggers, and international editors;
4. Must possess excellent oral and written English skills;
5. PC proficiency is essential, willingness to work a flexible schedule and undertake business;
6. Knowledge of watch & jewelry industry is a must; in-house experience preferred.
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Job Description:
1. PR materials planning & development:
(1) Follow the planned milestones of the year to develop topic mapping, press release preparation, HQ material localization;
(2) Special writing-up with strong focus on product in a more emotional tonality;
(3) Initiative and development to retail newsletter, media invitation, etc;
(4) Maintenance, update and archive on a monthly basis to make sure all information accurate & media ready.
2. Media relations & communications:
(1) Categorize national media pool and enrich database with a focus on watch/prestige lifestyle DM;
(2) Closely communicate with identified KOLs & monitor their partnership with competitors to provide intelligence and insights;
(3) Proactively pitch media coverage including feature placement & special media coop particularly in top lifestyle prints & online outlets;
(4) Strictly follow brand communication policies & selecively reply media inquiry as well as seeding related information to maximize brand/product visibility.
3. PR events planning & implementation:
Design & develop exclusive media events seasonally with topic support to strengthen relationships & reinforce brand messages.
4. Internal communication & reporting:
Coordinate with advertising executive to secure free pages for PR article placement, coordinate with digital executive to grow online buzz.
Job Requirements:
1. Bachelor or above, preferably in Communications, Journalism, Literature or Public Relations;
2. Minimum five years of PR experience with at least two years' managerial role in an international work environment, and experience in a European is an advantage;
3. Must have strong relationships within the luxury or watch industry, particularly with prestige lifestyle and luxury editors, stylists, bloggers, and international editors;
4. Must possess excellent oral and written English skills;
5. PC proficiency is essential, willingness to work a flexible schedule and undertake business;
6. Knowledge of watch & jewelry industry is a must; in-house experience preferred.
职能类别: 公关主管 活动策划
公司介绍
瑞表企业管理(上海)有限公司是The Swatch Group (Hong Kong) Ltd. 斯沃琪集团(香港)有限公司代表母公司。
斯沃琪集团The Swatch Group Ltd. 在国内设立的独资企业,负责从事斯沃琪集团The Swatch Group Ltd. 品牌的手表的进口和分拨。斯沃琪集团是全球著名的钟表制造商和销售商(在瑞士约有157家工厂),拥有宝玑 Breguet、海瑞温斯顿Harry Winston、宝珀Blancpain、格拉苏蒂原创Glashütte Original、雅克德罗Jaquet Droz、黎欧夏朵Léon Hatot、欧米茄Omega、浪琴Longines、雷达Rado、宇联Union Glashütte、天梭Tissot、宝曼Balmain、雪铁纳Certina、美度Mido、汉米尔顿Hamilton、斯沃琪Swatch、飞菲 Flik Flak等17个著名品牌,为雅典、都灵、北京、伦敦、里约和其他城市举办的奥运会提供计时器和数据处理。近十几年来,集团旗下各品牌分别在不同的消费层次获得了大家的认可和喜爱。
公司欢迎有梦想、有志向、有进取心,对生活、事业及他人充满热情的员工。公司对所有员工提供完善的薪资福利体系、平等的就业机会、全球化的工作环境和完善的培训体系、广阔的晋升和发展空间。
斯沃琪集团The Swatch Group Ltd. 在国内设立的独资企业,负责从事斯沃琪集团The Swatch Group Ltd. 品牌的手表的进口和分拨。斯沃琪集团是全球著名的钟表制造商和销售商(在瑞士约有157家工厂),拥有宝玑 Breguet、海瑞温斯顿Harry Winston、宝珀Blancpain、格拉苏蒂原创Glashütte Original、雅克德罗Jaquet Droz、黎欧夏朵Léon Hatot、欧米茄Omega、浪琴Longines、雷达Rado、宇联Union Glashütte、天梭Tissot、宝曼Balmain、雪铁纳Certina、美度Mido、汉米尔顿Hamilton、斯沃琪Swatch、飞菲 Flik Flak等17个著名品牌,为雅典、都灵、北京、伦敦、里约和其他城市举办的奥运会提供计时器和数据处理。近十几年来,集团旗下各品牌分别在不同的消费层次获得了大家的认可和喜爱。
公司欢迎有梦想、有志向、有进取心,对生活、事业及他人充满热情的员工。公司对所有员工提供完善的薪资福利体系、平等的就业机会、全球化的工作环境和完善的培训体系、广阔的晋升和发展空间。
联系方式
- 公司地址:大兴机场
- 电话:18502830202