北京招聘

职位描述：
Responsibility:
1.Through the analysis of market trend, competitors and the consumers’ behavior, assist marketing director to formulate the overall digital strategy;
2.Responsible for enhancing brand reputation and awareness through various social media;
3.Closely work with both internal departments and external digital agencies（4A）, to ensure the effective digital communication strategy and campaigns;
4.Responsible for various social media platforms (Weibo, Wechat, Website, etc.), launch advertising campaigns to reach target;
5.Planning innovative, interesting and efficient social media activity for marketing campaigns to enhance brand awareness and sales volume;
6.Formulate SEM plan and manage key words. Optimize the key words through logic analysis to maximize the advertising conversion rate;
7.Develop and maintain online media channel including portal and alliance website, increase ROI by optimize media channel;
8.Analyze advertising effect and formulate paper work.

Requirement:
1.Bachelor’s degree in marketing or relevant major;
2.At least 3 years’ working experience in marketing department, in FMCG，F&B or advertising agency is preferred;
3.Team work spirit and fluently in English (written/oral);
4.Familiar with front-end tools, digital media, SEO, social media;
5.Strong sense of responsibility and detail-oriented;
6.Own a careful thinking analysis ability and analyze data by various software or tools;
7.Effective time management and organizational skills;
8.Strong English communication skills;
9.Intelligent, flexible, positive attitude, and can work under high pressure.

主要职责：
1.通过对市场策略，外卖市场趋势、竞品动态和消费者行为的深入分析，协助市场部总监，制定整体的网络及数字营销策略和计划；
2.通过维护和管理各类网络媒体和社交媒体平台,提升品牌美誉度和知名度；
3.需要与公司内部各部门、外部各类代理商或供应商紧密合作并保持良好关系，以更有效地推进网络及数字营销策略和项目；
4.负责管理与维护各类网络社交媒体平台（包含但不限于微博、微信、官网等），在了解品牌服务基础上，制定社交媒体推广策略和活动；
5.构思创新的、有趣的且行之有效的网络社交媒体活动，进行市场促销或大型活动的推广，推动知名度和购买力的提升；
6.制定SEM投放计划，有效管理大量关键词的投放。通过逻辑分析对投放的关键词广告进行分析和优化，整理优化策略，最大化投放转化率；
7.维护并开发网络媒体渠道，各类媒体的采购及投放（门户网站、联盟网站等），通过不断优化创意及转化方式提升投入产出效果；
8.对于各个网络媒体及社交媒体平台的传播成果和有效互动进行分析，从消费者的反馈中得出结论。

岗位要求：
1.本科学历，市场营销或相关方面专业；
2.3年以上从事市场传播或品牌宣传方面的工作经验，具有快速消费品、餐饮行业或广告公司任职经验者优先；
3.具备团队合作精神，能用英语（书面/口语）自如交流
4.熟悉各类前端技术及工具，对各种网络社交媒体平台熟悉且有操作经验，了解各自不同的功能和特性；
5.富有责任心，注重细节；
6.有缜密的思维分析能力，能够使用各种工具软件进行数据分析；
7.具备高效的时间管理和组织能力；
8.具备熟练的英语沟通能力；
9.积极主动的工作态度，能承受一定的工作压力。 举报 分享

什么是食派士？
自1999年创立以来，食派士先后与来自上海，北京和苏州的数以百计的餐厅达成合作，我们始终致力于将食客中意的餐厅美食直接递送到中外用户手中，现在你还可以通过食派士购买电影票和生鲜杂货。我们拥有专业的中英文双语电话客服团队，随时为您提供优质的订餐服务。凭借20年丰富的行业经验，食派士目前已成为一家在中国范围内极具友好度且相当值得信赖的送餐服务公司。
 
What is Sherpa’s
Founded in 1999, Sherpa's delivers your favourite restaurants to you, and now you can order movie tickets and buy groceries too. We have an easy to use app and a bilingual call centre that are ready to help you if you need any assistance. We deliver from hundreds of restaurants across Shanghai, Suzhou, and Beijing, providing a friendly and reliable food delivery service with over 20 years' experience!