New Store Marketing Manager
上海信领人才咨询有限公司
- 公司规模：少于50人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-23
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展经理
职位描述
Headquartered in USA, our client is one of the world's largest specialty retailers with most recognized apparel brand in the world. Our client will launch its' China business soon. To cope with the fast growing steps, on behalf of our client, Collars Consultants is looking for qualified candidates with high motivation to join the winning team:
Position: New Store Marketing Manager
Report to: Senior Director, Marketing
Location: Shanghai
ESSENTIAL DUTIES & RESPONSIBILITIES:
? Responsible for working with Real Estate team and individual mall/store landlords for securing support (e.g. ad space or promotional activity) for new stores
? Responsible for working with internal teams and external agencies on creation and execution of store hoardings prior to their openings.
? Responsible for understanding the target customer in China and Hong Kong and translating this customer in briefs for internal and external partners.
? Responsible for developing traffic driving programs on the store level that align with overall market promotional plans, are brand appropriate, and also motivating for the target customer
? Develops briefs, creates timelines and manages multiple projects simultaneously.
? Responsible for managing agency and partners in executing all production needs for support of new store opening marketing activities (e.g. production of materials etc)
? Responsible for managing agency and partners in executing all production needs promotional activities (e.g. production of materials etc)
? Leads gathering, development and sharing of hindsight learning (consumer and financial) to inform future planning, especially for promotional activity
? Manages updates and disseminates marketing activity calendar for key stakeholders.
? Works with Senior Director on management of China marketing budget. Directly responsible for managing the accounts payable process for marketing including developing of purchase orders, working with agencies and internal finance to ensure payment on timely basis..
? Supports in-market team for store openings as necessary.
REQUIREMENTS & QUALIFICATION:
? Bachelor degree.
? MBA preferred, not required.
? 5 years of consumer or retail marketing experience (preferably in retail or consumer packaged goods) or agency experience
? Experience with dealing with malls in terms of marketing assets and program are a plus.
? Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
? Leadership: Proven track record of leading cross-functional teams and complicated projects.
? Influence: Ability to deal confidently with multiple mall management teams and negotiate for the assets needed for the brand
? Communication: Strong oral and written communication skills.
? Analysis: Strong analytical and research skills, combined with sound business judgment.
? Creativity: Ability to generate creative ideas from analysis.
? Consumer Insight: Ability to be the "voice of the consumer".
? Brand: An understanding of the brand (including aesthetic and taste level).
? Relationships: Proven experience and ability to work cross-functionally, especially with Creative organizations
? Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing.
? Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
? Language: Chinese (mandarin) language and/or knowledge of Chinese culture and consumer behavior would be highly advantageous.
? Passion: For Retail!
Successful candidates will be offered long-term development programs and career development plans, which allow them to grow into more senior positions.
Position: New Store Marketing Manager
Report to: Senior Director, Marketing
Location: Shanghai
ESSENTIAL DUTIES & RESPONSIBILITIES:
? Responsible for working with Real Estate team and individual mall/store landlords for securing support (e.g. ad space or promotional activity) for new stores
? Responsible for working with internal teams and external agencies on creation and execution of store hoardings prior to their openings.
? Responsible for understanding the target customer in China and Hong Kong and translating this customer in briefs for internal and external partners.
? Responsible for developing traffic driving programs on the store level that align with overall market promotional plans, are brand appropriate, and also motivating for the target customer
? Develops briefs, creates timelines and manages multiple projects simultaneously.
? Responsible for managing agency and partners in executing all production needs for support of new store opening marketing activities (e.g. production of materials etc)
? Responsible for managing agency and partners in executing all production needs promotional activities (e.g. production of materials etc)
? Leads gathering, development and sharing of hindsight learning (consumer and financial) to inform future planning, especially for promotional activity
? Manages updates and disseminates marketing activity calendar for key stakeholders.
? Works with Senior Director on management of China marketing budget. Directly responsible for managing the accounts payable process for marketing including developing of purchase orders, working with agencies and internal finance to ensure payment on timely basis..
? Supports in-market team for store openings as necessary.
REQUIREMENTS & QUALIFICATION:
? Bachelor degree.
? MBA preferred, not required.
? 5 years of consumer or retail marketing experience (preferably in retail or consumer packaged goods) or agency experience
? Experience with dealing with malls in terms of marketing assets and program are a plus.
? Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.
? Leadership: Proven track record of leading cross-functional teams and complicated projects.
? Influence: Ability to deal confidently with multiple mall management teams and negotiate for the assets needed for the brand
? Communication: Strong oral and written communication skills.
? Analysis: Strong analytical and research skills, combined with sound business judgment.
? Creativity: Ability to generate creative ideas from analysis.
? Consumer Insight: Ability to be the "voice of the consumer".
? Brand: An understanding of the brand (including aesthetic and taste level).
? Relationships: Proven experience and ability to work cross-functionally, especially with Creative organizations
? Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing.
? Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
? Language: Chinese (mandarin) language and/or knowledge of Chinese culture and consumer behavior would be highly advantageous.
? Passion: For Retail!
Successful candidates will be offered long-term development programs and career development plans, which allow them to grow into more senior positions.
公司介绍
Collars Consultants is a professional Executive Search firm with a team of experienced search consultants aiming to raise the standards of the executive search profession in China. Our clients are ranging from start-ups to Fortune 500 companies; improve their business by utilizing our service to find the best qualified talents. Our candidates find exciting and rewarding jobs. And we have the opportunity to work with interesting people.
联系方式
- 公司地址：上班地址：北京市