Channel Marketing Coordinator
学之光教育咨询(北京)有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:教育/培训/院校
职位信息
- 发布日期:2017-02-07
- 工作地点:北京-朝阳区
- 招聘人数:1人
- 学历要求:本科
- 职位月薪:0.8-1万/月
- 职位类别:市场助理
职位描述
职位描述:
Job Overview
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Job Overview
Shorelight Education is seeking a dynamic individual to execute Shorelight’s marketing strategy, consisting of content development, e-mail, collateral, social media, and other online communications to help shape our marketing message. The Channel Marketing Coordinator is an integral part of the marketing team assisting the Channel Marketing Manager in marketing products through managing e-mail and social media campaigns, maintaining promotional materials inventory.
This position will directly report to Channel Marketing Manager (Greater China) and work closely with the in-country recruitment team, to assist with localized marketing strategy to drive recruitment of international students from the region. The Channel Marketing Coordinator will have a positive, can-do attitude, strong attention to detail, and exceptional communication skills.
Key Responsibilities
The responsibilities of this position include:
- Support Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
- Localize the collaterals that reflect each university’s brand including writing copy, producing print banners, and localize training documents, and videos to educate parents, students, feeder schools and agents about programs
- Ensure all channel marketing materials are properly customized and localized including translation, attention to cultural sensitivities.
- Support with localized channel collateral planning, quality control, and production
- Upload and maintain China localized materials folders in Sharepoint and the agent portal
- Utilize third party vendors for technical expertise and manage these relationships
- Support with China print and channel network distribution.
Qualifications
- Related background in Business, Marketing, Media, PR.
- 2-3 years’ tactical marketing experience preferably within international education or higher education
- Able to manage projects and move them forward in a timely manner toward completion despite obstacles and challenges
- Strong fact checking abilities and attention to detail
- Excellent project management skills including setting priorities and anticipating needs
- Strong work ethic, commitment to excel, and proven ability to work independently
- Experience and/or strong interest in the higher education industry
- Eligibility to work under pressure workflow
Application Process
Interested candidates should submit their resumes and cover letters to maggie.kang@shorelight.com.
Shorelight Education is an Equal Opportunity Employer.
职能类别: 市场助理
公司介绍
Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education please visit our website at www.shorelight.com。
联系方式
- Email:recruitmentchina@shorelight.com
- 公司地址:地址:span上海交通大学