北京招聘

职位描述：
Brand Marketing Director
Location: Shanghai, China

Responsibilities:
? Lead & develop a high performance multicultural team of over 8-10 individuals through coaching, and direct supervision. Manage UI/UX, Product marketing, Brand creative and PR and Social Media departments
? Provide brand strategy and ensure branding standards are clearly formulated and guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns
? Drive innovation and execution throughout the brand marketing team by establishing high expectations for quality, efficiency, and customer service
? Identify, recommend, and execute strategies and initiatives to raise brand awareness and drive significant increased website traffic, conversion rates
? Responsible for Display advertising strategy and agency coordination
? Lead Social Media team and agencies to ensure community development and ensure sales revenue and return on spent for Social Media advertising channels
? Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization
? Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
? Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects
? Oversee the marketing strategy for new and existing product categories. Product design, strategy and management
? Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives
? Manage brand marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives

Requirements:
? Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management
? Entrepreneurial mindset with the ability to spot original branding opportunities.
? Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment
? Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals
? Frontend customer experience focused on acquiring and retaining customers
? Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research
? Strong sense of fashion and international trends. Strong interest in Social media and rising marketing platform and technology

Education and Experience:
? Foreigners Only
? Bachelor’s/Master’s degree in business management, computer science, or related degree or equivalent experience is required
? 5 years relevant experience in progressively responsible marketing roles
? 3+ years of experience managing teams 举报 分享

we are a foreign-funded professional consultancy company.