Corporate Communications Manager, Greater China
康宁（上海）管理有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：制药/生物工程
职位信息
- 发布日期：2017-01-08
- 工作地点：上海
- 招聘人数：1人
- 工作经验：8-9年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位类别：公关经理
职位描述
职位描述：
2. Major Responsibilities:
Focus on enhancing the reputation and integrity of the company. As a strategic communications function, this position supports the overall business growth through external and internal communications, media relations, issues management, social media programs, third-party partnerships, management of external vendors/PR agencies and digital communication activities. Support various Corning business units with strategic communications counsel and media coaching/training, as necessary.
Ongoing Tasks:
- Lead in development of communications team, strategy, policy, process, planning, budgeting, and direction.
- Direct and manages key components of annual Regional Meeting, provides updates to China Business Council members, Executive Communications and Special Communications projects.
- Serve as point of contact/liaison between Corning operations in Greater China and all national, regional and local Chinese-based media. Manage design and execution of company media relations’ strategy, including print and broadcast news and inquiries, drafting of responses, standby statements, media training, and media escort. Work with 3rd party groups to develop communications programs.
- Regional lead on crisis communication management.
- Build overall brand awareness for Corning Incorporated in the Greater China Region. Responsible for communicating business related issues or opportunities, providing strategic thinking to assist senior management in planning and execution of regional communications programs.
- Develop and maintain internal and external contacts to ensure effective integration of marketing communications into product line and marketing management to continually test the validity of communications recommendations.
- Benchmark and measure the effectiveness of “selling messages” marketing communications projects and programs.
- Design and implement strategies and plans that position Corning Incorporated as a responsible corporate citizen within the region.
3. Key Goals/Objectives
The short-term key objectives include:
- Drive a Corning China communications strategy that is aligned with corporate, business and function objectives.
- Continue to deploy and improve existing corporate communication programs in region.
- Support commercial objectives of regional leadership and Corning Business Units.
The long-term objectives include:
- Establish a sound Corporate Equity and project a positive corporate image in the marketplace.
- Partner with business leaders and senior management to achieve the annual communication objectives and overall vision.
4. People Responsibilities:
- Lead the communication organization in China.
- Inspire and develop sub-ordinates to ensure professional delivery on all programs and grow the talents of the China communications team members.
- Maintain close partnerships with China leadership, Asia Pacific and corporate communications colleagues.
Appendix
1. Required Skills:
Personal:
- Very self-assured with outstanding interpersonal skills and the ability to successfully champion external corporate communications, and lead public relations affairs.
- Proficiency with all roles (i.e. leader, coach, supporter, etc.) in a “project team” oriented environment is a critical personality attribute.
- Proficient in weighing and balancing competing priorities from diverse, but aligned departments. Candidate must excel at creative innovation in all professional applications.
- A breakthrough strategic thinker with a good sense of humor, a team player, open-minded, creative and innovative, a quick learner, entrepreneurial and culturally sensitive.
Education:
- Bachelor’s degree in communications, marketing, business, or related discipline. (MBA or business related advanced degree is a plus).
Experience:
Eight (8) to ten (10) years’ working experience in the communications or marketing field with minimum of five (5) years management experience in a multinational company or PR firm. Extensive media relations and crisis management experience is required.
- Exceptional interpersonal and written communication skills. Excellent written and verbal presentation skills.
- High performance standards and work ethic—demanding of him/herself whatever is required to accomplish the job.
- Superior strategic/creative abilities
- Intuitive ability to inspire sub-ordinates, peers, superiors, media, and others to achieve a common company vision and to be the company’s voice.
- Intelligence and ability to easily lead others in complex conceptual thinking and to follow comfortably along.
- Outstanding interpersonal skills with individuals from all cultures and levels of experience.
- Experience in managing staff/budgets and supervising agencies/freelancers.
- Experience dealing with national and local media. Proven success in this area.
- Language skills including fluent Mandarin and English.
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2. Major Responsibilities:
Focus on enhancing the reputation and integrity of the company. As a strategic communications function, this position supports the overall business growth through external and internal communications, media relations, issues management, social media programs, third-party partnerships, management of external vendors/PR agencies and digital communication activities. Support various Corning business units with strategic communications counsel and media coaching/training, as necessary.
Ongoing Tasks:
- Lead in development of communications team, strategy, policy, process, planning, budgeting, and direction.
- Direct and manages key components of annual Regional Meeting, provides updates to China Business Council members, Executive Communications and Special Communications projects.
- Serve as point of contact/liaison between Corning operations in Greater China and all national, regional and local Chinese-based media. Manage design and execution of company media relations’ strategy, including print and broadcast news and inquiries, drafting of responses, standby statements, media training, and media escort. Work with 3rd party groups to develop communications programs.
- Regional lead on crisis communication management.
- Build overall brand awareness for Corning Incorporated in the Greater China Region. Responsible for communicating business related issues or opportunities, providing strategic thinking to assist senior management in planning and execution of regional communications programs.
- Develop and maintain internal and external contacts to ensure effective integration of marketing communications into product line and marketing management to continually test the validity of communications recommendations.
- Benchmark and measure the effectiveness of “selling messages” marketing communications projects and programs.
- Design and implement strategies and plans that position Corning Incorporated as a responsible corporate citizen within the region.
3. Key Goals/Objectives
The short-term key objectives include:
- Drive a Corning China communications strategy that is aligned with corporate, business and function objectives.
- Continue to deploy and improve existing corporate communication programs in region.
- Support commercial objectives of regional leadership and Corning Business Units.
The long-term objectives include:
- Establish a sound Corporate Equity and project a positive corporate image in the marketplace.
- Partner with business leaders and senior management to achieve the annual communication objectives and overall vision.
4. People Responsibilities:
- Lead the communication organization in China.
- Inspire and develop sub-ordinates to ensure professional delivery on all programs and grow the talents of the China communications team members.
- Maintain close partnerships with China leadership, Asia Pacific and corporate communications colleagues.
Appendix
1. Required Skills:
Personal:
- Very self-assured with outstanding interpersonal skills and the ability to successfully champion external corporate communications, and lead public relations affairs.
- Proficiency with all roles (i.e. leader, coach, supporter, etc.) in a “project team” oriented environment is a critical personality attribute.
- Proficient in weighing and balancing competing priorities from diverse, but aligned departments. Candidate must excel at creative innovation in all professional applications.
- A breakthrough strategic thinker with a good sense of humor, a team player, open-minded, creative and innovative, a quick learner, entrepreneurial and culturally sensitive.
Education:
- Bachelor’s degree in communications, marketing, business, or related discipline. (MBA or business related advanced degree is a plus).
Experience:
Eight (8) to ten (10) years’ working experience in the communications or marketing field with minimum of five (5) years management experience in a multinational company or PR firm. Extensive media relations and crisis management experience is required.
- Exceptional interpersonal and written communication skills. Excellent written and verbal presentation skills.
- High performance standards and work ethic—demanding of him/herself whatever is required to accomplish the job.
- Superior strategic/creative abilities
- Intuitive ability to inspire sub-ordinates, peers, superiors, media, and others to achieve a common company vision and to be the company’s voice.
- Intelligence and ability to easily lead others in complex conceptual thinking and to follow comfortably along.
- Outstanding interpersonal skills with individuals from all cultures and levels of experience.
- Experience in managing staff/budgets and supervising agencies/freelancers.
- Experience dealing with national and local media. Proven success in this area.
- Language skills including fluent Mandarin and English.
职能类别： 公关经理
公司介绍
康宁公司成立于1851年，总部位于美国纽约州康宁市。170年来，康宁凭借在特殊玻璃、陶瓷、光学物理领域的精湛专业知识，开发出众多引发了行业的革命性改变并改变人类生活的产品和工艺。康宁公司2020全年核心销售额达到115亿美元，2021年美国财富500强排名第277位。
康宁积极参与中国的发展已逾40年，康宁公司通过其子公司--康宁（上海）管理有限公司协调管理其在中国区的业务。今天，康宁在中国的投资与该地区新兴市场的趋势紧密结合。康宁在光通信、显示科技、汽车应用、生命科学及移动消费电子市场领域均是处于领先地位的企业之一。康宁公司在中国大陆地区的投资已超过80亿美元，并拥有约6000名员工。
欢迎将中英文简历发送E-mail至 gcrecruit@corning.com (请在邮件主题中注明应聘职位）
康宁积极参与中国的发展已逾40年，康宁公司通过其子公司--康宁（上海）管理有限公司协调管理其在中国区的业务。今天，康宁在中国的投资与该地区新兴市场的趋势紧密结合。康宁在光通信、显示科技、汽车应用、生命科学及移动消费电子市场领域均是处于领先地位的企业之一。康宁公司在中国大陆地区的投资已超过80亿美元，并拥有约6000名员工。
欢迎将中英文简历发送E-mail至 gcrecruit@corning.com (请在邮件主题中注明应聘职位）
联系方式
- Email：gcrecruit@corning.com
- 公司地址：上海市浦东金桥出口加工区鲁桥路358号 (邮编：200040)