北京招聘

Our client is a global famous white home appliance company.

Main Responsibility:
1.Identify category strategy and planning:
1)understand industry, consumer and competition, identify risk and business opportunity;
2)work with Ref category head on category positioning, strategy;
3)propose category strategy plan in 3 yrs;
4)propose category business plan in 1 yr with alignment with steak holder;
2.Category portfolio management:
1)integrate management category portfolio across segments;
2)define category pricing strategy and closely monitor the movement;
3)range and product mix management;
4)integrate category actions according to market movement;
5)category P&L management;
3.New product development:
1)develop and integrate category and innovation roadmap;
2)calibrate on product concept development under brand and category umbrella;
3)calibrate on new product development;
4)Total launch management and calibration;
4.Team coaching and management:
1)develop people training planning;
2)develop people career plan with subordinates;
3)regular review and actions discussion.

Qualifications:
1.Strong marketing knowledge and experience in relevant industry;
2.Good consumer understanding;
3.Knowledge and experience on marketing tools;
4.Finance knowledge plus.
5.Strategic thinking and planning;
6.Strong leadership skill;
7.Strong communication skill;
8.Project management.
9.Good English skills and IT skills. Fluent English speaking is necessary.

www.randstad.cn