北京招聘

职位描述：
JOB PURPOSE

? Deliver budgeted annual admissions revenue and visitor budgets for all new openings through successful and measurable marketing performance
? Build a network of trade relationships in each geographical region and deliver strategic deals based on the pipeline of existing and upcoming openings
? Work in partnership with the APAC Regional Director of New Openings to champion the customer perspective in all new openings and ensure exception visitor experience is delivered
? Work in partnership with HR to recruit and develop Marketing Managers for each new attraction launch
? Work with Global Midway Brand teams based in the UK to ensure the consistent on-brand delivery of the product and all marketing communication across all new openings.
? To understand the spend per head, volume analysis and customer mix by channel to identify trends in each region and work with local Marketing Managers to ensure that local marketing activity is in place to meet visitor targets by channel.
? To work effectively with a complex matrix of stakeholders in different parts of the business to ensure an integrated approach to launching both new and existing brands in both new and existing markets
? Empower Marketing Managers onsite to deliver exceptional marketing results

BUSINESS IMPACT/RESULTS

? Propose, implement and drive marketing strategy for first two years and oversee the marketing launches of all new attractions to ensure pre-opening visitor bookings and on-going visitor and revenue success
? Drive trade strategy at a regional level and ensure it is in place at site level, meeting and exceeding pre-opening ticket sales targets
? Work with Global Brand teams to ensure brand consistency, as well as local teams to ensure the brand is tailored to the market where required
? Work with Merlin Magic Making to ensure quality delivery of product, resulting in exceptional guest experience measured through customer KPIs
? Work with site team to ensure all members of the team are delivering the guest experience in line with brand strategy
? Implement competitor strategies at each launch designed to actively take market share in each new opening
? Carry out admissions and spend per head analysis to ensure targets are met. Based on analysis, make recommendations and work with local Marketing Managers to ensure that local marketing activity is in place to meet relevant volume and yield targets
? Maximise repeat visits through KPI recommendations/ annual pass strategy and online activity

CREATIVITY & COMMUNICATION

? Work collaboratively with stakeholders at all levels, and build relationships internally and externally to deliver results
? Work in partnership with Global Midway Brand teams to continuously develop the product so it remains a compelling reason to visit, in-line with consumer demands
? Ensure cross-selling, annual pass and cluster opportunities are maximised in all new attraction launches
? Continuously develop the strategy and marketing activity for launches based on best practice and standardisation

DECISION MAKING & AUTONOMY

? Set visitor volume, admissions and spend per head budgets for all new attractions based on board paper
? Propose 5 year business plan in-line with board paper for all new attractions to Global Marketing Director
? Propose and implement tactical marketing and pricing across new attraction launches
? Work with General Managers to optimise returns from all pricing strategies and commercial activities
? Work with Marketing Managers, by way of support and guidance, to enable them to undertake attraction based marketing activity

APPLIED KNOWLEDGE & SPECIALIST SKILLS

? Use specialist knowledge of Trade, PR, Sales, Brand and Consumer Marketing to successfully support attraction launches in line with revenue and volume targets
? Interpret and review existing site volume, spend per head and revenue performance in line with planned and implemented marketing activity post launch

MANAGING RESOURCES

? Manage new attraction marketing budgets and ensure all attractions manage their own budgets effectively, to ensure no overspends and that all investment in marketing activity delivers best value and all available cost efficiencies are maximised
? Work with HR and General Manager to implement induction and training for site based Marketing Managers
? Work with HR and General Manager to set initial PDP objectives for site based marketing managers

COMPLEXITY & PROBLEM SOLVING

? Work with a variety of stakeholders across the business to deliver results collaboratively and find solutions to day to day issues
? Carry out analysis to ensure that the product and operational delivery for each site remains above target and that marketing activity is targeted to the relevant markets.
? Undertake post opening research to understand reactions to the brand and product and make recommendations to the Operations team in line with guest insight 举报 分享

作为全球第二大的旅游景点营运公司，同时也是欧洲知名家庭娱乐景点运营商，默林娱乐集团已经成长为世界上最富魅力、最焕发活力的公司之一。默林旗下拥有包括乐高主题乐园、杜莎夫人蜡像馆、伦敦眼、海洋探索中心、Gardaland 及伦敦地牢等在内的近 20 个优质景点品牌，分布在 4 大洲 25个国家，超过 120 个游乐景点为游客提供服务，每年的游客量超过 6000 万人次。

中国是默林集团重点发展区域，以 2006 年上海的杜莎夫人蜡像馆为标志，业务快速发展，至今已拥有上海杜莎夫人蜡像馆、上海长风海洋世界、武汉杜莎夫人蜡像馆、北京杜莎夫人蜡像馆、上海乐高探索中心和重庆杜莎夫人蜡像馆及重庆海洋探索中心共3 个品牌 7 家场馆。2018 年还会迎来沈阳海洋探索中心和沈阳乐高探索中心，以及第一次引入亚洲和中国的全新品牌北京大城小像以及上海惊魂密境。集团旗下的乐高乐园也将于不久的未来落户中国多个城市。默林以多品牌多区域针对不同的细分市场，每年吸引数百万游客，已经成为中国旅游景点行业新兴力量。

上海惊魂密境(The Shanghai Dungeon)隶属于默林娱乐集团（Merlin Entertainments Group），惊魂密境（The Dungeons）品牌作为多元化沉浸式剧情体验主题娱乐场馆的标杆，自1974年发源于伦敦以来，已遍布欧美，年平均游客量超200万人次。上海惊魂密境由惊魂密境英国原班团队和中国创意专家团队联袂打造。其精心设计的10大主题区融合了浸入式体验、主题剧情冒险，和叹为观止的特效等多种当下流行的娱乐元素，给游客带来视、听、闻多感官刺激，并让游客在主题剧情的发展以及专业喜剧的呈现中，与我们的演绎人员共同展开一场充满“奇趣惊魂”的冒险。作为惊魂密境品牌在亚洲的首家旗舰店，上海惊魂密境将运用全新科技丰富场馆造景，更有独一无二的“站立式急速坠降”游乐设施作为终点的压轴秀。场馆将于2018年秋季登陆上海市著名地标——南京东路步行街，开业后将是亚洲首家，也是全球第十家惊魂密境（The Dungeons）景点。敬请期待!