北京 [切换城市] 北京招聘北京市场/营销招聘北京市场企划经理/主管招聘

Public Affairs Manager公共事务经理,北京颐堤港

北京麟联置业有限公司

  • 公司规模:150-500人
  • 公司性质:合资(非欧美)
  • 公司行业:房地产  物业管理/商业中心

职位信息

  • 发布日期:2017-01-06
  • 工作地点:北京-朝阳区
  • 招聘人数:若干人
  • 职位类别:公关经理  市场企划经理/主管

职位描述

职位描述:
Major Responsibilities and Objectives:
? Work for Indigo GM to contribute to and develop long-term media strategies, PR campaigns, government liaison and CSR initiatives to enhance Indigo brand image and leading position within the market;
? Keep effective communication with PAD of shareholders to deliver consistent corporate message to the market;
? Develop and execute media communication strategies to reinforce the premium image and increase public awareness of Indigo in the society/community;
? Responsible for establishing and maintaining good working relationships with mainstream print and online media to generate regular media exposure;
? Responsible for preparing press release, arranging media interviews with GM and media gathering;
? Provide support to marketing team for tactic marketing-driven events on media plan, all aspects and onsite support in media handling;
? Work closely with Indigo GM for crisis and issue management, including gathering facts, drafting holding statement and formulating media strategies, handling messages in company level and sensitive issues;
? Responsible for media handling in campaigns in collaboration with a third party when it is a government body or NGO with a need to media exposure;
? Direct and implement PR part of campaign/events relating to Indigo, including press kit preparation, media invitation, media arrangement onsite and media coverage follow-up;
? Handling all media enquiries;
? Coordinate with marketing team to deal with consumer-oriented media as well as social media when corporate messages need to be delivered or sensitive issues to be handled;
? Responsible for press monitoring and daily clipping for the project;
? Work with PAD of shareholders to plan and execute CSR programs or initiate individual CSR programs for Indigo;
? Assist with Indigo trademark-related issue;
? Provide timely updates on PR-related arrangement and programs with Indigo GM;
? Liaise with clipping house & PR agencies, contractors and strategic business partners to achieve set objectives and ensure high quality executions at all time.

Skills, Qualifications and Experience Requirements:
? A degree in Public Relations or business related discipline;
? Minimum 3-5 years experience in similar role, preferably in, retail or property related;
? Excellent communication, organisational and interpersonal skills;
? Excellent organisational and time management skills with the ability to multi-task;
? Ability to cope with pressure;
? Creativity, imagination and the ability to use initiative;
? Good teamwork, analytical and problem-solving skills;
? Business awareness and a good knowledge of public relations.

主要工作职责及目标:
? 负责颐堤港长期媒体发展策略制定,公关活动,政府联络及企业社会责任活动等,以提升颐堤港品牌形象及市场领先地位;
? 确保与股东双方公共事务部门的有效沟通,保持公众信息的一致性;
? 制定及执行媒体传播策略,加强公众宣传,提升颐堤港认知度;
? 负责建立及维持与主流纸媒及线上媒体的良好的关系,确保公司的日常媒体曝光度;
? 负责准备新闻稿件,安排总经理的采访及媒体沟通等事宜;
? 负责颐堤港危机问题管理,包括收集证据,撰写声明,制定媒体策略,处理公司层面的相关新闻及敏感事宜;
? 处理各个层面的媒体询问;
? 负责由政府或非政府机构参与的媒体活动的相关事宜;
? 指导及制定颐堤港活动的媒体相关部分,包括新闻组的准备,媒体邀请,媒体现场安排以及报道跟进;
? 负责颐堤港的新闻监控及日常剪报;
? 与双方股东的公共事务部门协同制定及执行企业社会责任活动,组织颐堤港项目的企业社会责任活动;
? 协助颐堤港标识的相关事宜;
? 向颐堤港总经理定期汇报公关相关的安排及活动情况;
? 与剪报公司,公关公司,供应商及业务伙伴保持日常联络,保时保质的执行任务;
? 支持市场部传宣活动的媒体策划和媒体相关的现场支持。

技能、资质及工作经验等方面的要求:
? 拥有公关或业务相关的专业本科及以上学位;
? 至少3-5年同类型岗位工作经验,零售或地产行业经验优先;
? 优秀的沟通及人际关系能力;
? 优秀的组织及时间管理技能以处理不同的项目;
? 应对压力的能力;
? 富有创意、具备想象力,做事积极主动;
? 优秀的领导,分析及处理问题的能力;
? 具备商业意识及良好的公关知识。

职能类别: 公关经理 市场企划经理/主管

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公司介绍

颐堤港位于北京市朝阳区,北起将台路,西临酒仙桥路;是一处以零售为主导的综合项目。项目拥有一座时尚购物商场;高25层的甲级办公楼颐堤港一座;拥有共369间客房与套间的休闲式商务酒店北京东隅;及逾17公顷的开放式公园(建设中)。
作为朝阳区的大型综合性项目,颐堤港不同于传统建筑风格与消费模式,为人们展现一个全新的生活概念。它必将成为北京东部时尚生活胜地,为有时尚品味的人群营造出清新自然的环境和充满睿智灵感的生活方式。
颐堤港为房地产行业两大知名企业太古地产和远洋地产控股有限公司的合资项目。欲了解更多信息,请访问http://www.indigobeijing.com

INDIGO, a retail-led mixed-use project, is situated south of Jiangtai Road and east of Jiuxianqiao Road in Chaoyang District, Beijing. It consists of a trendsetting shopping mall; a 25-storey Grade A office building, ONE INDIGO; a lifestyle business hotel with 369 rooms and suites, EAST, Beijing; and an over 17-hectare open park (under planning).

A large-scale integrated development, INDIGO differs from conventional architecture and consumption patterns. It provides an all-round answer to modern living for individuals and families who value a smart, tasteful yet balanced way of life.
INDIGO is a joint venture of two leading property developers - Swire Properties Limited and Sino-Ocean Land Holdings Limited. For more information, please visit http://www.indigobeijing.com.

联系方式

  • Email:JTMO-HR@swireproperties.com
  • 公司地址:上班地址:北京颐堤港项目