北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展总监招聘

International Marketing Director

亚洲华纳(北京)音乐娱乐咨询有限公司

  • 公司规模:少于50人
  • 公司性质:外资(非欧美)
  • 公司行业:影视/媒体/艺术/文化传播

职位信息

  • 发布日期:2017-01-03
  • 工作地点:北京-朝阳区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:15000-19999/月
  • 职位类别:市场/营销/拓展总监  

职位描述

职位描述:
Responsibilities:
1.Marketing System
● Manage upcoming physical/digital releases with an efficient release schedule;
● Manage & update the weekly priority list to ensure that we are able to identify the songs/projects that have the biggest opportunity for success in the local market;
● Formulate marketing plans for key projects / singles to reach top of the charts;
● Work on the monthly business forecast with the Senior Management;
● Develop strategies to break new acts/songs;
● Arrange regular internal meetings to ensure the projects are well organized and local marketing plans are implemented in line with regional & global directives;
● Monitor sales performance of key projects and recommend corrective actions if necessary.
 
2.Marketing & Promotion
● Develop creative marketing & promotion strategies to improve our market share and revenue with our key digital service providers (DSPs);
● Regular post mortem on marketing plans, promo trip and concert tour to improve future marketing strategies & decision-making;
● Regular communication with labels to ensure key promotional tools are available for priority releases;
● Develop strategy & implementation plan for Warner social media sites(branded & un-branded) so as to be able to reach out to potential market directly;
● Identify synchronization opportunities for international songs with advertising agencies;
● Establish marketing partnership with brands to exploit our international frontline & catalogue releases so that we can maximize revenue outside the traditional channels.

3.Sales & Key Digital Accounts
● Build strong relationship with key DSPs to ensure our Priority Releases are on their top of mind of the editorial team through various new and priority release presentations;
● Update our product & marketing information regularly through newsletters;
● Develop successful play-listing strategy with key DSPs.

4.Others
● Observe new marketing ideas from overseas & suggest for local implementation if applicable;
● Take notice of new artists, trends, and contents from US, UK or other repertoire potential markets so that we can stay ahead of our competitors.

Requirements:
● University graduate in Marketing or related disciplines;
● Minimum 5 years of experience in product marketing, online marketing or advertising agency environment. Experience in entertainment industry will be a plus;
● At least 2 years managerial experience in leading a small team;
● Strategic, ability to see the big picture and with strong drive to achieve desired business results;
● Dynamic, work effectively in a fast-paced environment;
● Excellent interpersonal skills, ability to build and maintain strong partnership with a wide range of people locally, regionally and globally;
● Good at multitasking, strong skills in planning & organization, time management, and prioritization;
● Passionate about music especially international repertoire, with understanding of China market;
● Native Mandarin, good spoken and written English.

职能类别: 市场/营销/拓展总监

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公司介绍

华纳音乐是全球领先的音乐制作公司,与音乐界很多知名品牌合作,其中包括Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. 除了美国本土外,华纳音乐还在其它50多个国家设有分支机构。我们的业务包括艺人服务,提供艺人管理,广告代言,旅游,歌迷俱乐部,贵宾票务,赞助和品牌授权,以及众多第三方解决方案。全方位的服务直接促进了以音乐为基础的产品销售。

我们最初的音乐出版业务公司,华纳音乐版权公司,是世界最重要的的音乐出版商之一,拥有超过65000位作曲者的100多万首歌曲曲库,并且收购了Non-Stop Music, 一个全方位提供音乐产品曲库的公司。
 
近年来,华纳音乐已经发展成为世界三大唱片公司之一,并且在戏剧性的行业转变过程中,确立了我们成为音乐领域最成功的公司之一的地位。

联系方式

  • 公司地址:上班地址:景华南街5号远洋光华国际C座1206-1207单元