北京招聘

职位描述：
You are an experienced interactive Strategist who will define innovative and highly effective digital marketing strategies for our Client. You will have the opportunity to use digital expertise to influence the strategic direction for the whole brand communications and be involved in delivering effective work across all digital touch points.

Job Summary:

The Digital Strategist is a digital-savvy communications professional with experience designing and executing consumer experiences for brands in a channel agnostic world. A passionate and effective communicator, the Digital Brand Strategist conveys the evolution of the consumer experience and develops strategic marketing platforms that align with our clients overall business objectives through creative insight and direction, and makes actionable recommendations that inform marketing strategic direction.

Responsibilities:


? Client Immersion: intimately understand (through primary and secondary research) our clients’ businesses.
? Develop innovative experience interactions specific to client challenges/objectives.
? Lead and conduct quantitative and qualitative behavioral research projects.
? Possess an understanding of web analytics and be able to determine measurable outcomes and return on investment
? Provide ongoing updates to account teams of industry trends, issues, and best practices.
? Write and present experience debriefs, touch point maps, customer journeys —provide solutions to support key marketing initiatives.
? Support client presentations and business development efforts with strategic thinking, research and analysis.
? Develop, or assist in the development of creative briefs.
? Possess an engaging presence with the ability to back up your research.
? Have the ability to identify the trends and technology shaping the future of consumer behavior and be able to understand how these trends may influence future consumer behavior.
Job Requirements:


? 3-5 years of digital agency or digital marketing consulting experience
? Demonstrated ability to conduct senior-level interviews and facilitate group discussions/working sessions
? Excellent communication skills required, with the ability to write succinctly, while still being engaging
? Frequent travel may be required.
Education:

Bachelor’s degree required 举报 分享

龙途互动 (Dragon Trail Interactive) 是一家服务于旅游行业的数字营销公司。总部位于北京，并在上海、西安和英国伦敦设有分公司。

我们利用互联网，移动互联网和社交媒体为客户策划和执行以结果为导向的数字营销活动，帮助客户提高品牌在中国市场的知名度，并进行产品和服务的推广。从2009年成立以来，我们已经为超过41个国家和地区的客户提供过专业服务。

公司地址：
北京：海淀区农大南路1号硅谷亮城2号楼B座101
上海：静安区安远路285号安垦创意园2A
西安：高新区科技路48号创业广场B座1204A


我们会为你提供
卓越的职业发展机会和平台
有竞争力的薪酬及福利
在有趣及高度团队合作的环境中工作，你的付出会得到充分的赏识及认可
最后，我们希望你能与我们一起成长