北京招聘

职位描述：
About Align
Align Technology was founded in March 1997 and designs, manufactures and markets Invisalign, a proprietary method for treating malocclusion; the misalignment of teeth.
Due to our rapid expansion in Asia Pacific, we are now looking for a candidate to fill the following position:
Professional Marketing Manager China

Duties & Responsibilities
Grow products and expand market share by ensuring clear brand positioning and favorable physician perception leading to preferred treatment, launching new product effectively, and helping physicians build clinical confidence. Being a strategic driver to support the fast growth of China business with strong analytical and implementation skills, solid people management experience, customer-orientation approach, and collaborative mindset.
 
？ Deliver the financial numbers including product sales, marketing budget and key metrics mobilize the resources to support the growth of the market
？ Develop brand strategy, market positioning and differentiation strategies to build strong brand equity in China market
？ Identify market potential in different market segments and to create penetration plan to build market leadership
？ Manage product portfolio, pricing framework and launch new products with measures with strong activation plan to increase product uptake rate
？ Develop and localize sales toolkits in line with sales effectiveness initiatives
？ Develop and manage claims by working with regional/global professional marketing team
？ Interact with providers and societies, and develop key opinion leaders
？ Monitor competitors activities and propose measures
？ Lead and manage the field marketing specialists on local deployment including sales support, training, product launch events, customers’ practice marketing support, performance tracking
？ Consolidate feedback and market insights collected by field marketing specialists and input to strategy building and implementation

Relationship
? Report to Marketing Director Greater China
? Collaborate with the Asia Pacific regional professional marketing team and GC Content Manager
? Collaborate with China consumer marketing manager, Channel marketing manager, Clinical manager and Event team
? Support sales head and sales team in China
? Work with other support functions

Qualification
? Strong implementation, excellence in execution and attention to details
? Analytical skill
? Team contributor who cultivates collaborative work environment
? Customer focused
? Effective communication
? Fast learner (clinical, regulation, etc)

Education & Experience
? Proven track record with more than 8 years of product management and/or marketing career from healthcare industry, like Pharmaceutical or Medical device in China. Dental or medical aesthetic experience is plus
? Comfortable to work in multidisciplinary and multicultural organization
? Good to have sales experience
? BA degree is must in a medical or healthcare major; MBA is a plus

Skill sets
? Good spoken and written communication skill with Chinese and English
? Skillful at producing documents with MS office programs
? Able to travel extensively local and abroad (more than 30% of working hours)


INTERNAL/AGENT’S REFERENCE ONLY:
Career Path: If proven success in being the professional marketing manager of China, then job scope will be expanded to cover Greater China. And then may become Marketing Director of Greater China in 3-5 years. 举报 分享

爱齐公司是一家跨国公司，成立于1997年2月，于2001年在美国纳斯达克上市。其使命是成为创新牙齿矫正设备的主要供应商，我们的产品有隐形无托槽矫治器和口内扫描仪等。 爱齐科技设计和制造世界上先进的隐形矫治器系统 — 隐适美系统，提供 iTero 口内扫描仪和相关服务，以及 CAD/CAM 软件。爱齐科技旗下品牌隐适美拥有超过八百万用户，并通过iTero 口内扫描仪和 exocad 的CAD/CAM 软件推动数字化口腔医疗的发展，打造数字化正畸和修复流程，实现口腔治疗的现代化转型，致力于帮助口腔专业人员提高诊疗效率，优化患者的治疗效果。
爱齐公司强调创新、以结果为导向、以客户与团队合作为中心、自我领导的能力与精神，为员工提供多元化的发展空间，并为员工创造学习、友好、合作、健康的工作环境。我们竭诚邀请充满工作激情，具有挑战精神的精英加入到我公司，共同创造你与公司的成功！