北京招聘

职位描述：
所属部门：Marketing Global Team
汇报对象：Asia-Pacific Senior Director

工作要求：
希望候选人有知名外企Marketing 相关经验6年以上
有医药，快消或B2C 行业的市场拓展工作经验优先
英语精通
薪资福利好~发展前景广阔

The Marketing Manager is a strategic business partner responsible for developing – and then executing on – a compelling story to both internal and external audiences that will serve to drive awareness and demand for a given product, service or brand. This will be done via adaption of global marketing plans, development of Greater China specific marketing plans and facilitation of integrated cross-SBU marketing plans. This individual will work closely with global and regional marketing team, China stakeholders and? Define the market opportunity for products/services
? Develop product/services requirement documents
? Perform targeting/segmentation exercises
?Develop buyer personas
? Help build/refine positioning and messaging for products/services
? Build/refine relevant content for buyers that will be disseminated in a variety of formats (e.g. whitepapers, digital, etc.) and channels (e.g. industry events, campaigns)
?Lead planning and execution of campaigns and events business leaders.
? Understand the competitive landscape to ensure that local growth plans remain relevant and differentiated, and evolve with company ambitions.
? Champion brand guidelines and architecture to ensure all China communications are aligned with brand values and build brand equity.
? Liaise with Corporate Communications in support of internal and external communications activities
? Lead or assist in the creation of enablement content for business development and inside sales team and help facilitate sales training
? Use analytics to measure and optimize the effectiveness and efficiency of marketing effectiveness.
? 6+ years of product/services marketing experience
? Product management experience strongly desirable
? Experience preparing new products for launch including positioning/messaging, content creation and development of tactical plans
? Prior success in launching or executing focus campaigns supporting demand generation
? Prior success as a highly effective cross-functional collaborator
? Oversea study/working experience or working experience in a global, matrix environment strongly desirable
? Experience of covering multi-cultural region a plus
? Previous sales or sales operations experience a plus

知名外企，工作环境好，良好的培训和职业晋升空间。
双休，五险一金，商业保险，带薪年假病假。

联系方式如下：
联系人：Kitty Yang
手机号/微信: 15898119285
电话：0411-39707283
电子邮箱：Kitty@china-genius.com 举报 分享

.................................公司介绍..............................................

展锋人才是一家知名的人力资源服务公司，核心业务包括猎头服务、人力资源市场调研，人事代理及管理咨询等。展锋立足于大连，业务辐射全国，客户以世界500强外资企业为首，欧美、日本、国内知名企业等为辅，遍布中国各主要城市。

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........................................联系方式.......................................

地址：大连市沙河口区软件园16号楼202D
电话：0411-84756355、57
Email：hr@china-genius.com

公司网址：www.china-genius.com