北京招聘

职位描述：
Role purpose:
？ Key focus is to support brand manager to develop brand building plan and execution excellence for Anlene and Anchor milk powder to deliver brand and business result according to brand strategy and calendar.
？ Support brand manager to follow up New Product Development and launch preparation with supervision.
？ Works closely with operation team - Trade Marketing, Ecommerce Team, SOP, Consumer Insight, Regulatory and agencies.

Role accountabilities:
1. Data analysis and reporting (Landscaping)
？ Has capability to understand business dynamics, reason behind, and propose action plan;
？ Routine base to report business update to management team;
？ Able to data minding and track competitor intelligence and input the learning to plan and activation.

2. Consumer Insights and research (WHO)
？ Understand the methodology and research tool to identify target consumer/shopper insights.
？ Understand target consumer/shoppers usage & attitudes and needs hierarchy.
？ Able to explore consumer/shopper insights from data, research, and consumer behavior with supervision.
？ Support to lead and follow through consumer research projects to support business decision making.

3. Brand campaign, plan development. (WHAT)
？ Understand the marketing planning process and precedure; familiar with the offline sales channel and ecommerce process.
？ Understand target consumer touch points in related product or category.
？ Able to develop communication key message to fulfill campaign and NPD business need;
？ Has the ability to brief, manage and deliver communication contents on time and with quality;
？ Passion to innovate the communication message, format and activities to improve brand cut through power vs. key competitors.
4. Activation (HOW)
？ Has the ability to brief, manage and deliver brand activation (in-store and digital);
？ Understand different types of media and their implication in reaching target consumers.
？ Develop consumer/shopper engagement program by closely working with digital team;

5. Financial capability
？ Has the ownership of brand marketing budget planning, tracking, reporting and advising;
？ Understand basic financing and procurement principles to guide daily budget management work;
？ Understand P&L and ROI evaluation methodology

6. Team collaboration
？ Positively work with cross functional team to drive program result as planned.;
？ Demonstrate attitude and skill to monitor, motivate execution agency to implement the project with aligned plan and output.

Qualification and experience:
？ Bachelor degree, Degree in Related Business Discipline is preferred.
？ Brand Marketing Experience ( 2-4 years); being familiar FMCG industry; experienced in working with agencies and deliver results; knowledge of the latest Marketing trends, tools and methodologies.
？ Quick learner, creative, out-of-the-box thinker, being able to see and use opportunities (can-do mentality), practical and hands-on, having a strong customer focus and empathy, sets high standards regarding quality of his/her own work, continually striving for improvement.
？ Interests in and knowledge of the target group. 举报 分享

恒天然商贸（上海）有限公司诚聘