北京招聘

职位描述：
Position Summary:
 
? Marketing strategy and tactical plan. Sales tools and online campaign
? Food and beverage market analysis
? Competitors analysis
? Workflow/solution development for Food & beverage
? Internal sales and marketing training. Distributor Training
? Segment strategy & budgeting
? Segment marketing activities planning and execution
? Product line management
? Kol management
 
Key Responsibilities:
 
Marketing Plan and Execution
 
? Draw up the marketing strategy and tactical plan for food & beverage segment.
? Collecting the market trend and Market dynamics to execute and adjust the marketing and sales plan.
? Analyses market intelligent data to conduct and support the business development in food & beverage segment.
? Ensures execution of marketing plan and follow up analysis in order to increase the sales revenue in food and beverage segment.
? Develops and implements strategic marketing plans in accordance with business group and business goals.
? Define tactical requirements and action plans in order to direct and control account activity.
? Training for sales/field marketing team and distributor to align and execute the marketing plan.
? Collecting the competition information and Competitors analysis
 
Ensure strong communication among internal colleagues and food & beverage Kols.
 
? Meeting with global PM/SMI, sales, field marketing team and supporting team to follow and track the marketing plan.
? Regular communication with supporting team include application team/Engineering Team/supply chain team/IE team/RA team to ensure the business smoothly developing in China.
? Maintain the relationship with food & beverage Kols to continue updating the F&B regulation/market trend/etc.
 
Marketing events and tools.
 
? Work close with Marketing Communication team to organize the marketing activities include exhibition/seminar/conference.
? New product launch campaign.
? Work close with digital marketing team focus on wechat/webinar/EDM/etc.
? Prepare the marketing and sales tool to support the sales.
Back ground:

Knowledge / Skills / Abilities:

？ Strategic thinking, to enlarge scope of tasks, find alternative solutions, and actively influence events through the generation of action plan unsupervised.
？ Communicate (verbal/written) effectively with customers and internal colleagues.
？ Work accurately with figures
？ Strong problem solving skills with well organized documentation
？ A “hands-on approach” to work and the ability to work under pressure



Education / Experience:

？ Individual must have a Bachelors degree or equivalent in F&B industry-related field, Microbiology or biotechnology degree is preferred.
？ Minimum 3 years of sales and marketing experience in food and beverage testing industries.
？ Proficiency in written and spoken English and fluency in local language. 举报 分享

Merck – Living Innovation
默克 – 创新引领生活

默克是一家全球领先的医药与化工公司，以创新和高科技优质产品闻名世界。

默克在全球66个国家与地区拥有约38,000名员工，致力于改善患者的生活质量，助力客户实现长远的成功和迎接全球化挑战。

默克旗下四大业务分支——默克雪兰诺、消费者健康、功能性材料和默克密理博——2012年总收入达112亿欧元。

默克是全球历史最悠久的医药与化工公司。自1668年起，默克就成为了创新、成功和负责任的企业家精神的代名词。默克家族作为公司的创始人至今仍持有默克大部分的股份。

我们是默克，正根正源，在全球拥有“默克”这一名称和品牌的所有权。唯一的例外是在美国和加拿大，我们使用“EMD”的名称。
Merck – Living Innovation

Merck is a leading company for innovative and top-quality high-tech products in the pharmaceutical and chemical sectors.
Around 38,000 employees work in 66 countries to improve the quality of life for patients, to further the success of our customers and to help meet global challenges.
We generated total revenues of