电子商务主管/副经理
思环贸易（上海）有限公司（Esprit China）
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2016-12-09
- 工作地点：上海
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：18000-23000/月
- 职位类别：电子商务经理/主管
职位描述
职位描述：
- Act as a key contact person between brand and category managers of digital platforms, on various initiatives; work out the marketing proposal and campaign ideas for each activations.
- Be the owner of brand's marketing campaign calendar, by leveraging the brand's seasonal activations to create marketing proposals dedicated to digital platforms, in order to acquire media exposure/ free traffic and to drive the brand awareness
- Be in charge of the sales target for digital flagship store. Drive the sales by various free and paid initiatives, and increase the conversation rate by navigation optimization, landing page redesign, category management, online merchandising, etc.
- Led the team of our operation partner to make sure the daily store operation is well executed, including promotion & campaign launch, pricing, product upload, navigation setup, assets deployment, etc.
- Closely monitor the daily execution of various eComm agencies, including SEM agency and marketing agency, etc.
- Coordinate with Ecom merchandiser on the product offering for each campaign.
- Analyze the traffic dynamics and acquire free traffic within platform.
- Orchestrate each campaign by communicating the details to internal partners including customer service, logistics and warehouse, etc.
Qualifications:
- 3+ years' experience on eCom digital channels, especially on Tmall or a brand’s e-shop.
- Solid experience on driving sales on digital channels with successful tracking record.
- Strong experience on coordination and communication with platform account manager of women's, men's and group buying categories, and knowledgeable about the platform promo, marketing campaigns and various traffic resources.
- Capability to guide the eCom operation & marketing agencies and experience on performance marketing, campaign planning and digital assets creation.
- Passion for fashion products.
- Agile, creative, entrepreneurial, digital-savvy and teamwork spirit.
- Agency and marketing experience is a plus. Excellence in English is a must and international education background is preferred.
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- Act as a key contact person between brand and category managers of digital platforms, on various initiatives; work out the marketing proposal and campaign ideas for each activations.
- Be the owner of brand's marketing campaign calendar, by leveraging the brand's seasonal activations to create marketing proposals dedicated to digital platforms, in order to acquire media exposure/ free traffic and to drive the brand awareness
- Be in charge of the sales target for digital flagship store. Drive the sales by various free and paid initiatives, and increase the conversation rate by navigation optimization, landing page redesign, category management, online merchandising, etc.
- Led the team of our operation partner to make sure the daily store operation is well executed, including promotion & campaign launch, pricing, product upload, navigation setup, assets deployment, etc.
- Closely monitor the daily execution of various eComm agencies, including SEM agency and marketing agency, etc.
- Coordinate with Ecom merchandiser on the product offering for each campaign.
- Analyze the traffic dynamics and acquire free traffic within platform.
- Orchestrate each campaign by communicating the details to internal partners including customer service, logistics and warehouse, etc.
Qualifications:
- 3+ years' experience on eCom digital channels, especially on Tmall or a brand’s e-shop.
- Solid experience on driving sales on digital channels with successful tracking record.
- Strong experience on coordination and communication with platform account manager of women's, men's and group buying categories, and knowledgeable about the platform promo, marketing campaigns and various traffic resources.
- Capability to guide the eCom operation & marketing agencies and experience on performance marketing, campaign planning and digital assets creation.
- Passion for fashion products.
- Agile, creative, entrepreneurial, digital-savvy and teamwork spirit.
- Agency and marketing experience is a plus. Excellence in English is a must and international education background is preferred.
职能类别： 电子商务经理/主管
公司介绍
ESPRIT 是一个国际性年轻的生活时尚品牌，提供时髦、价格合理的服饰，并为生活增加新意和格调。本集团在全球直接经营的零售商店超过800家，同时通过超过14.000家的批发商行销全世界。本集团在全世界销售场所占地总面积超过1.1百万平方米，遍及40多个国家。
自1990年以来，透过成功的商标合作扩大了ESPRIT的品牌成为一个全球性的时尚。
通过与拥有强大生产技术和市场佔有率的企业合作，ESPRIT建立了一个庞大的，部分是全球性的，品牌王国。
ESPRIT 于 1993 年在香港证券交易所上市，是香港恒生指数、MSCI 香港指数、香港富时全球指数、标普/香港联交所大型股指数和标准普尔亚洲 50 指数的成份股之一。
自1990年以来，透过成功的商标合作扩大了ESPRIT的品牌成为一个全球性的时尚。
通过与拥有强大生产技术和市场佔有率的企业合作，ESPRIT建立了一个庞大的，部分是全球性的，品牌王国。
ESPRIT 于 1993 年在香港证券交易所上市，是香港恒生指数、MSCI 香港指数、香港富时全球指数、标普/香港联交所大型股指数和标准普尔亚洲 50 指数的成份股之一。
联系方式
- 公司地址：地址：span荟聚西红门购物中心1F(大兴区欣宁大街15号)