Senior Brand Manager-kids Milk
恒天然商贸（上海）有限公司
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2016-12-06
- 工作地点：上海
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：大专
- 语言要求：普通话 英语
- 职位类别：产品/品牌经理
职位描述
职位描述：
Role accountabilities:
Brand Planning
? Proactively seek new opportunities for UHT as inputs into the long-term strategic plans.
? Develop brand plans in line with the China strategic plans and objectives.
? Develop annual budgets / targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand.
Brand Management
? Implement the brand plans within budget and on time, co-ordinating the resources of the organisation and partners so to achieve approved brand objectives.
? Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment and competitor activity.
Brand and Market Communications
? Commission market research in line with the Best Practice Marketing Research Grid and planned marketing activity.
? Maintain a close working relationship with the sales team, trade marketing and customers. Attend customer presentations where a marketing presence may improve outcomes.
? Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve the brand objectives.
? Monitor and review the cost effectiveness and efficiency of advertising ,media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).
Sales and Operations Planning
? Provide market intelligence for Sales plan creation
Product Innovation
? Proactively seek new opportunities for China as inputs into long-term strategic plans.
? Lead cross-functional teams for new product development projects.
Market Knowledge
? Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.
Best Practice
Ensure the utilisation of Best Practice marketing processes and principles, following the Fonterra way for marketing and product innovation
Qualification and experience:
Education:Tertiary Degree in Marketing, Commerce or related discipline
Experience:Min. 7 years Experience in FMCG Consumer Marketing function with an International organisation
Technical/Functional Expertise:Brand Management/new product launh
Industry Experience:FMCG
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Role accountabilities:
Brand Planning
? Proactively seek new opportunities for UHT as inputs into the long-term strategic plans.
? Develop brand plans in line with the China strategic plans and objectives.
? Develop annual budgets / targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand.
Brand Management
? Implement the brand plans within budget and on time, co-ordinating the resources of the organisation and partners so to achieve approved brand objectives.
? Monitor, review scorecard performance and amend marketing plans and activities in light of changes in the external and internal environment and competitor activity.
Brand and Market Communications
? Commission market research in line with the Best Practice Marketing Research Grid and planned marketing activity.
? Maintain a close working relationship with the sales team, trade marketing and customers. Attend customer presentations where a marketing presence may improve outcomes.
? Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve the brand objectives.
? Monitor and review the cost effectiveness and efficiency of advertising ,media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).
Sales and Operations Planning
? Provide market intelligence for Sales plan creation
Product Innovation
? Proactively seek new opportunities for China as inputs into long-term strategic plans.
? Lead cross-functional teams for new product development projects.
Market Knowledge
? Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.
Best Practice
Ensure the utilisation of Best Practice marketing processes and principles, following the Fonterra way for marketing and product innovation
Qualification and experience:
Education:Tertiary Degree in Marketing, Commerce or related discipline
Experience:Min. 7 years Experience in FMCG Consumer Marketing function with an International organisation
Technical/Functional Expertise:Brand Management/new product launh
Industry Experience:FMCG
职能类别： 产品/品牌经理
公司介绍
恒天然商贸（上海）有限公司诚聘