北京招聘

职位描述：
Responsibilities and Expectations
*Review drafts of media monitoring reports and trackers
*Demonstrate ability to report media and critically think about how news may influence client *programming, perceptions, positioning, etc.
*Effectively pitch stories via email and verbally to reporters at local market print and broadcast outlets, national radio, industry trades, online and consumer long-lead outlets; effectively secure editor attendance and/or participation in events and desk-side briefings
*Understand and utilize online media effectively as part of the media mix (including social media vehicles/tools)
*Manage level-appropriate media program tactics, identify and prioritize media opportunities, coordinate all aspects of a media interview, sending timely pitch updates, showcasing hits, etc.
*Proactively develop and offer fresh story angles to internal account teams and clients
*Distribute press releases and multi-media content through a variety of channels/mechanisms
*Demonstrate ability to proactively understand and anticipate the needs of a reporter
*Proactively pitch different types of stories to different types of media outlets to expand reporter relationships
*Work with teams to oversee the planning and implementation of multimedia content including liaising with vendors and providing updates to clients/team
*Work with team to develop highlights reels and case studies to showcase results of a range of client programs
*Demonstrate basic understanding of client budget parameters and ability to work within budget including cost of fee/oops for various media projects
*Proactively manage own time and meets weekly billability targets
*Exhibit basic understanding of Edelman business/financial structure
Qualifications
*At least 1 year doing predominantly earned media work
*Must have a solid grasp of all basic public relations tools, and how they affect the client.
*S/he must be able to evaluate and edit the work of interns/junior team members.
*S/he must demonstrate a level-appropriate understanding of the media landscape as well as the clients’ products, markets, personnel, and outside influencers.
*S/he must also have solid research, writing and editing skills, and the ability to continue developing media contacts/relationships
*S/he is expected to have a fundamental understanding of media outreach assignments and apply experience and initiative in assisting to develop appropriate media strategies.
*Firm grasp of AP style
*Ability to integrate clients’ key messages into written and oral communication forms to achieve client objectives
*Ability to effectively manage a number of projects/pitch assignments and seek assistance in prioritizing when needed
*Ability to analyze market research including using online services and begin to share proactive analysis and/or next-steps with account teams
*Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc. 举报 分享

Are you interested in working in a dynamic, creative environment? If so, we are seeking qualified, highly-motivated individuals at various levels with a background in journalism, media and consulting to join our team. Edelman is one of the leading public relations firms in China with offices in Beijing, Shanghai and Guangzhou. The firm's practices include corporate reputation, marketing communications, healthcare& public affairs, and information technology. Headquartered in Chicago and New York, Edelman is the world's largest independent public relations firm with more than 50 offices and affiliates worldwide. Edelman was named 2003 "Agency of the Year" by the Holmes Report, and is ranked #1 in the PR Week 2003 Agency Rankings.

Interested applicants meeting the qualifications outlined below please email your resume to hr.china@edelman.com; Please include a brief cover letter in the body of the email indicating which position and location you are applying for, and your interest in working for Edelman China.