北京招聘

职位描述：
Job Responsibilities:
o Meeting the sales target
o PR Budget Control
o Brand Tracker Index improvement
? Lead PR agency, develop and implement the PR programs to drive brand credentials across communication channels to maintain constant brand exposure, and work closely with the PR agency to ensure KPIs are delivered as agreed (clipping, media exposure, possible sponsorship program, product placement, interviews and etc.)
o Local Activations (e.g. Store Opening Events)
o Cafe Activations (e.g. Tea Pairing Event)
o Preparation of Press Release for new launches and Godiva news
? Coordinate with advertising agency & media agency to implement brand campaigns to increase online & offline awareness, create content and drive word-of-mouth diffusion among the target audience in the focused cities. Analyze results to optimize media-channel mix. Support to Digital Manager to strengthen emotional engagement through aggressive digital programs to recruit new GODIVA users and stimulate existing users through “always-on” communication strategy
? Build and maintain strong network with key media to keep them excited about GODIVA and negotiate free / best deals to maximize brand exposure
? Where possible seek synergies on global and / or regional level and reflect local consumer relevance
? Be centre of expertise for consumer communication and media development in China
? Key contributor of the consumer engagement team, especially partner with HR-training team to communicate consistent brand messages internally.

Job Requirement:

? University degree Bacheler’s or Master’s, preferable in Business Economics/marketing/communication
? 5+ years PR and communications experience in the well-established company (including 3+ years managerial experience from Luxury, Premium cosmetics or food related background are welcome but not limited)
? A proven track record in developing and administering sizable communication campaigns including advertising, PR, social as well as multi-channel knowledge (Retail, E-Commerce, Wedding) are required
? Strong media network / relationships
? Mature, Proactive, Self-motivated and Strategic Thinking
? Good communication skill, internally and externally
? Representative and carries “Our Way” qualities that demonstrate passion for the brand
? Business fluency in English, especially strong in Chinese and English copywriting
? Open to changes and can learn quickly
? Desire to work in a fast-paced and results-oriented operating environment
? Able to work under pressure and possess strong time management
? Good team player as well as strong people management and leadership skills
? Appreciation and interest in the world of social media, beauty, fashion and luxury 举报 分享

Company Overview for Godiva

Godiva Chocolatier was founded in Brussels, Belgium, when master chocolatier joseph Draps named in it in hounour of the legend of lady Godiva in 1926.
From its legendary chocolates and luxurious truffles, to its chocolate covered biscuits collection, coffees and chocolate drinks,
Godiva Chocolatier is dedicated to over 80 years of excellence and innovation in the Belgian tradition.
Since its introduction to American in 1966, Godiva Chocolatier continues to be the leader in the premium confectionery category.
Godiva Chocolatier owns and operates more than 450 boutiques and shops worldwide.
Godiva products are also available at finer department and specialty stores.
From New York to Paris to Tokyo to Hong Kong, it is Godiva Chocolatier that brings the best of Belgium to the world.

歌帝梵（上海）食品商贸有限公司
 
Godiva Chocolatier（歌帝梵巧克力）于1926年创立于比利时的布鲁塞尔，是巧克力大师Pierre Draps以Godiva夫人传奇命名而诞生的经典品牌。

1945年，GODIVA歌帝梵在布鲁塞尔利奥波德二世大道创立了首间专营店，而后在1948年于著名的大广场开设了旗舰店。迅速在当地获得了消费者们的认可和喜爱之后，GODIVA歌帝梵于1958年在巴黎圣奥诺雷街开设首间海外专营店。十年后，GODIVA歌帝梵这一名字成为了比利时美味奢华的巧克力的代名词。1968年，GODIVA歌帝梵以其优异的巧克力品质和不竭的创新，被授予了比利时皇室御用巧克力供应商的殊荣。

1966年，GODIVA歌帝梵进入北美市场，在费城精致优雅的百货商店Wannamaker’s内开设专柜。随后的 1972年，位于纽约第五大道专营店正式开启。同一时间GODIVA歌帝梵继续将业务范围扩展至亚洲，在位于东京市中心著名的日本桥三越百货店内开设专柜。1998年进入香港，2001年进入新加坡，2002年进入台湾。并于2009年正式进军中国市场。

GODIVA歌帝梵于全球100多个国家和地区，包括从欧洲到亚洲，北美到中东拥有超过600间分店。在机场免税店、百货公司专柜、专门店及网上商店都能见到GODIVA歌帝梵的身影。

GODIVA歌帝梵致力于突破比利时传统巧克力配方，在运用创新食材创作方面给人留下了深刻印象，不断自我挑战，创作研发出新的产品。为巧克力爱好者们带来基于榛子蓉、巧克力酱、松露、焦糖等传统元素而倾情推出的巧克力热饮或冷饮、甜点、蛋糕、巧克力软冰，以及鲜蘸巧克力甜点等备受青睐的巧克力产品。

GODIVA歌帝梵不断推出品种丰富的巧克力产品，并在上海、北京、阿布扎比以及伦敦开设了精致的GODIVA Chocolate Cafe。每一间GODIVA Chocolate Cafe均致力于为巧克力爱好者们带来惬意的空间享受和全方位的美妙巧克力体验。

自2009年进入中国市场以来，GODIVA歌帝梵目前已经在超过30个城市，拥有120余家专营店，并计划在全国更多城市开设专营店，让人们能享用到来自比利时***巧克力的美味。

GODIVA歌帝梵欢迎您的加入！相信通过我们共同的努力，我们公司在中国能获得更大的成功。