北京招聘

职位描述：
REPORTS TO: Sr. Marketing Operations Manager, MDT Kanghui Orthopedic Group

DEPARTMENT: Global Marketing Department

LOCATION: Shanghai

JOB DESCRIPTION

1. Map out Medtronic Kanghui global and China digital marketing strategy which should be in line with the global guidelines and meet the business demand & communication objectives of China market;
2. Plan, develop and execute digital marketing programs, campaigns, website optimization, social media programs to efficiently drive customers & prospects engagement and to generate word-of-mouth viral effects;
3. Manage the SEM/SEO plan to support online marketing programs and to drive traffic;
4. Analyze and report on customer insights and behavior insights to improve communications and digital platforms;
5. Cooperated with branding & PR team to develop and execute the content plan to ensure messaging consistency;
6. Define KPIs to measure the business impact of digital marketing programs / campaigns; analyze, review, and report on effectiveness of all promotional activities in an effort to maximize results;
7. Lead or support e-commerce business development projects;
8. Monitor the fast developing digital environment, identify digital opportunities and lead the collaboration with local portals (ie: Sina, Baidu) to co-create digital innovations;
9. Manage the external agencies selection, review and evaluation to make sure the delivery of high quality, consistent and cost- effective services;

 Desired qualification and experience
1.. Bachelor's degree or above majoring in Marketing, Communications or related fields；
2. Minimum of 3 years’ work experience in digital marketing, content development and brand communications with an international brand;
3. Strong digital copywriting, design, content marketing and verbal communication skills required;
4. Experience in website management, social marketing management, basic HTML;
5. In-depth understanding of best-in-class Marketing/ IT processes and operating models.
6. High degree of business acumen with a focus on processes, cost-efficiency and creating customer values;
7. Good knowledge about global and China Healthcare industry
8. Mandarin and English fluency in written and oral;
9. International education background is highly preferred; 举报 分享

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