北京招聘

职位描述：
Years of exploration and experimentation in delivering international programs in local schools give Dipont unique insights into China's K-12 education landscape. To apply these insights in an extended context and promote a well-rounded educational experience, Dipont started its own schools in 2014. Leveraging on its expertise and high-impact partnerships, Dipont is able to provide all-round operational support to independent schools, which includes education investment consulting, resource planning, project blueprinting, program and curriculum design, recruitment and management of expatriate teaching staff, academic quality control and day-to-day operation.

Key Responsibilities
The Director of Marketing & Communications (Independent Schools) will lead on:

Brand and Design:
? Work with our branding and website design agency to establish a brand identity for the group and for the individual schools.
? Ensure that website design will allow the group to be profiled with individual websites developed for each school. The objective is to produce cutting edge sites that profiles each school in the best way possible and can be well utilized by all stakeholders.
? Work with our design team to produce dual language school prospectuses, posters, print adverts, stationery, business cards and other offline marketing material.
? Work with our design team and school management to design school uniforms, school flags and other materials.
Marketing (on and offline):
? Develop content for both on and offline marketing.
? Coordinate digital marketing campaigns including SEO, email and social media initiatives.
Promotion:
? Lead the planning of group wide celebrations, exchange activities & official visitors’ activities. Oversee group wide school open days and open meetings.
? Multiple media advertising (internet, social media campaigns, newspapers, magazines, radio and TV, billboards) and the building of group wide links.
? Appropriate alumni networking activities in the future.
Market Research:
? Oversee the gathering of data on potential competitor groups/schools (fee structure, curriculum, capacity, salary levels, class sizes etc).
? Investigate international companies in China as potential sources for student recruitment.
? Investigate potential links with local groups/schools as feeder schools.
Admissions Support:
? Lead group level training to ensure a highly effective and professional process for the handling of all enquiries/expressions of interest (whether via website, email, telephone, through promotional events or on school site).
Any other duties as the Company or individual schools may reasonably require.
Person Specification
? Bachelor's degree in Communications, Marketing or related field
? Minimum 10 years integrated marketing & communications experience
? With experience managing a large or complex marketing department/agency in an education related industry
? Proven experience in the development and implementation of marketing and communications strategies for both mature and start-up business
? Exceptional leadership, communications and interpersonal skills
? Able to provide professional leadership and guidance across the group and schools
? Strong project management and organisational skills
? Highly developed writing and editorial skills
? Bilingual in Chinese and English 举报 分享

上海狄邦教育管理有限公司（以下简称狄邦教育）是国际教育行业的探索者和先行者。自上世纪九十年代成立以来，狄邦教育顺应中国基础教育国际化的发展趋势，积极探索国际教育交流与合作的方式和国际化人才的培养模式。本着对教育事业的理想与执着，经过二十余年的耕耘，狄邦教育已发展成为中国最具规模与影响力的国际教育管理与服务机构，通过举办和运营独立学校、提供教育服务和开展校外教育等多种形式，面向学前至高中（K12）阶段的学生提供各类国际教育项目，帮助学生成长为主动学习与探索、善于反思与创新、具有国际视野和社会责任心的世界公民和未来青年领袖。

——国际学校投资与管理 。 狄邦在多个城市开展独立办学，并为独立学校提供一体化的管理运营服务，从课程、师资和日常管理等多方面为建设高品质的国际化学校提供支持与保障。
——国际课程服务。 狄邦为全国27所优秀学校开设A-Level、AP和IBDP等主流国际课程提供课程引进与设计、师资招聘与管理、教学质量管理和校内升学指导等服务与支持。
——互联网学习平台。 通过新型智能信息化系统，对狄邦的传统业务和资源进行全面整合，构建以学习者为中心、融合线上线下学习活动的整合性学习平台。
——英锐国际教育。 英锐国际教育是一站式的个性化国际教育服务机构，提供国际教育规划、文理课程、课外活动、海外交流、国际考试辅导和美国名校申请指导等专业服务。

狄邦教育致力于成为一家积极承担社会责任的企业，努力为行业发展做出贡献。2011年狄邦创办了国内第一本面向中学生的国际教育双语杂志——《WE?我们》；2012年起联合全美演讲与辩论联盟、 哈佛辩论委员会、 创新人才教育研究会和创新方法研究会每年举办“全国中学生学术辩论联赛”；2014年联合美国戏剧教育协会举办“全国中学生英语戏剧节”。

狄邦教育坚持以学生为中心，把提高质量作为教育事业的核心。基于多年来在国际教育领域的探索实践和反思总结，以及对国际先进教育理念、课程体系、大学选才标准的调研与分析，狄邦教育对国际化人才的培养模式和国际教育的本土化形成了深刻见解，积累了丰富的经验与资源。通过不断研发和引进海内外优质教育资源，构建中外人文交流与教育合作的平台，狄邦教育将为中国学生创造更多享受国际一流教育的机会，促进国际教育行业的可持续发展。