北京招聘

职位描述：
The Web Content Specialist will be responsible for developing compelling and customer-centric digital content on Agilent solutions and outbound marketing materials which will be distributed by the website, social media, digital photography, digital video, email, and print. Through cross-function teamwork with the global and local teams in Digital Channel, Marketing, and IT, the Web Content Specialist will handle daily operation of China specific web content management and work to maximize Agilent online traffic by Search Engine Optimization (SEO).

Primary Responsibilities:
* Solicit new content opportunities and create China specific content that meets established content standards, and align with corporate branding and core values
* Own day-to-day management of locally created web content to increase Agilent's online presence, and evolve content to facilitate customers' end-to-end digital journey including aware, decide, use, and support
* Collaborate with cross-function team such as Marketing, Corporate Relations, and Sales on online content planning and deployment, execute content projects, and manage an editorial calendar
* Actively track web performance by using Analytics tools to gather key performance data such as website traffic, click-through analysis, device analysis, etc.
* Conduct competitor research, keyword research, SEO writing, and other content optimizations, as well as monitor, analyze, and report on key metrics to track against goals, and to identify trends, successes and opportunities for improved outcomes
* Bachelor's degrees in journalism, creative writing, marketing, or communications
* Creativity and passion to develop original content targeting scientists
* Knowledge of web technology including basic SEO best practices and keyword research
* Experience using standard web tools (such as HTML, CSS, Javascript, SQL) and popular content management systems a plus
* Understanding of web analytics and the ability to pick up new monitoring and report tools quickly; Google Analytics experience a plus
* Ability to manage multiple projects in a fast-paced, deadline-driven environment
* Team-oriented, confident self-starter to collaborate with cross-functional teams
* Attention to detail and proofreading skills essential
* Exceptional communication and organizational skills
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Agilent is a leader in life sciences, diagnostics and applied chemical markets. The company provides laboratories worldwide with instruments, services, consumables, applications and expertise, enabling customers to gain the insights they seek. Agilent’s expertise and trusted collaboration give them the highest confidence in our solutions.

Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:

Food: Agilent helps ensure that our global food supply is free of contaminants—whether chemical, viral, bacterial or microbiological. Our customers include government regulators and labs that control food safety, as well as private companies that produce, package and sell food to the public.

Environmental and Forensics: From pesticides to pharmaceutical residues to trace metals, we provide fast, accurate and sensitive methods for monitoring contaminants affecting quality of life. Agilent solutions also play an important role in law enforcement by providing robust tools and instruments to analyze and verify evidence at trial, and keeping the world’s top-performing athletes honest.

Pharmaceutical: Agilent has one of the broadest solutions portfolios of any company serving the pharmaceutical industry. Our solutions provide precise answers for every segment of the pharmaceutical industry, from disease research and drug discovery to drug development, manufacturing and quality control. The start-to-finish solution set means customers can get products to market faster. Customers trust us to help them test the purity of their therapeutics. Agilent also ensures that their instruments and processes conform to the highest compliance regulations.

Diagnostics: Agilent gives doctors a head start in the fight against cancer and other diseases. Our solutions help pathology laboratories deliver fast, accurate information to the doctors, hospitals and medical centers they serve. We help medical professionals make more accurate diagnoses so patients can receive the most effective therapies.

Chemical and Energy: The world runs on energy, and energy companies need to locate, extract and refine fuels efficiently and cost-effectively. Our solutions help customers maximize their production and predict failures in their refineries before they happen. Agilent also helps energy researchers investigate biofuels, renewable fuels and other forms of alternate energy.

Research: Most life sciences and diagnostics research is done at top-tier universities, with funding from governments around the world. Agilent is helping these researchers learn more about cancer, cardiovascular diseases, diabetes, Alzheimer’s, Parkinson’s, autism and other ailments. Our instruments, software and sample preparation solutions help scientists conduct faster, more accurate research.

AGILENT RESEARCH LABORATORIES

The purpose of Agilent Research Laboratories is to power Agilent’s growth through breakthrough science and technology.

To complement our product line R&D, Agilent Labs looks beyond the evolution of current products and platforms to create the technologies that will underlie tomorrow’s breakthroughs, enabling Agilent customers to answer questions at the leading edge of life science, diagnostics and the applied markets. Our horizon is broad, encompassing synergies across Agilent and seeding new businesses to create competitive differentiation and compelling value for current and future customers and shareholders.

To accomplish these goals, we attract and retain top technical talent, collaborate extensively with global research leaders in academia, government and industry, and promote a culture of innovation and teamwork across our highly multi-disciplinary staff of life scientists, physical scientists and engineers. The majority of our research is located in the United States in Santa Clara, California, with additional locations in Europe and Asia.