Sr. Marketing Manager Brand Communication
北京搜诺思科技有限公司（SONOS）
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：电子技术/半导体/集成电路
职位信息
- 发布日期：2017-04-25
- 工作地点：上海-闵行区
- 招聘人数：1人
- 职位月薪：20000-24999/月
- 职位类别：产品/品牌经理
职位描述
职位描述：
Job description
About You
Our band is large. And while there’s plenty of room for all kinds of personalities and skill sets to succeed, there are certain qualities that will help you thrive here.
Like a never-accept-less work ethic. An exceptionally low ego-to-talent ratio (none of the first, tons of the latter). A relentless craving to push past your limits and try new things. The smarts and the humble confidence to take on big challenges, make mistakes fast and early, embrace tough feedback, then recover quickly with fresh, startlingly perfect solutions. A fearless willingness to defend great work. And a tendency to totally geek out on music.
If this sounds like you, read on and let’s connect soon.
What You’ll Do
Specifically, This Position Is Responsible For
The right candidate will have the opportunity to create and execute best of breed programs and promotions that maximize Sonos marketing investment.
Build, manage and execute integrated marketing campaigns to drive brand and build business
Influence and negotiate with global team to develop concept China creative asset
Independently "own" and develop assigned segments and/ or marketing initiatives that contributes to overall brand and business growth
Provide brand and marketing communications support and guidance to internal cross-teams
Monitor and evaluate campaign performance and share learnings from past campaigns
Collaborate with the internal teams to shape marketing campaigns and messaging.
Manage annual budget and expense with clear KPIs
Manage partner agencies
Drive agreement on key channel objectives for the brand and products with internal teams and partners.
Oversee all consumer facing brand communication, own the yearly communication calendar that covers media, social, digital website, PR and activation.
Skills You’ll Need
Understand the consumer and marketplace dynamics impacting the Wireless Music streaming category.
Ability to manage multiple projects. Excellent written and verbal communication skills. Strong collaboration skills - ability to effectively influence others in multiple groups and collaborate to achieve specific goals.
Proven analytical experience with sales, trend analysis, tools development to help drive accurate sell through forecasts.
Be creative to think out of box channel idea and to maximize consumer’s opportunity to experience our product.
A team player who is capable of collaborating with others to achieve specific objectives.
BA or equivalent degree/work experience required.
How to Audition
More About Our Band
In 2002, we set out to reinvent home audio for the digital age. Our mission–to fill every home with amazing sounding music. Yes, it was an ambitious goal. Challenging, too. And that hasn’t changed.
Since those early days, we’ve remained tirelessly focused on finding innovative ways to make listening out loud, with friends and loved ones, the truly transformative experience it should be. We’ve seen our vision capture the imaginations of music lovers in more than 60 countries, as we’ve continued to introduce products, software, and technologies that help people share the songs they love, discover new music they never knew existed, and experience richer, more musical lives.
At Sonos, we are building a team with extraordinary talent to help us fill every home with music. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Job description
About You
Our band is large. And while there’s plenty of room for all kinds of personalities and skill sets to succeed, there are certain qualities that will help you thrive here.
Like a never-accept-less work ethic. An exceptionally low ego-to-talent ratio (none of the first, tons of the latter). A relentless craving to push past your limits and try new things. The smarts and the humble confidence to take on big challenges, make mistakes fast and early, embrace tough feedback, then recover quickly with fresh, startlingly perfect solutions. A fearless willingness to defend great work. And a tendency to totally geek out on music.
If this sounds like you, read on and let’s connect soon.
What You’ll Do
Specifically, This Position Is Responsible For
The right candidate will have the opportunity to create and execute best of breed programs and promotions that maximize Sonos marketing investment.
Build, manage and execute integrated marketing campaigns to drive brand and build business
Influence and negotiate with global team to develop concept China creative asset
Independently "own" and develop assigned segments and/ or marketing initiatives that contributes to overall brand and business growth
Provide brand and marketing communications support and guidance to internal cross-teams
Monitor and evaluate campaign performance and share learnings from past campaigns
Collaborate with the internal teams to shape marketing campaigns and messaging.
Manage annual budget and expense with clear KPIs
Manage partner agencies
Drive agreement on key channel objectives for the brand and products with internal teams and partners.
Oversee all consumer facing brand communication, own the yearly communication calendar that covers media, social, digital website, PR and activation.
Skills You’ll Need
Understand the consumer and marketplace dynamics impacting the Wireless Music streaming category.
Ability to manage multiple projects. Excellent written and verbal communication skills. Strong collaboration skills - ability to effectively influence others in multiple groups and collaborate to achieve specific goals.
Proven analytical experience with sales, trend analysis, tools development to help drive accurate sell through forecasts.
Be creative to think out of box channel idea and to maximize consumer’s opportunity to experience our product.
A team player who is capable of collaborating with others to achieve specific objectives.
BA or equivalent degree/work experience required.
How to Audition
More About Our Band
In 2002, we set out to reinvent home audio for the digital age. Our mission–to fill every home with amazing sounding music. Yes, it was an ambitious goal. Challenging, too. And that hasn’t changed.
Since those early days, we’ve remained tirelessly focused on finding innovative ways to make listening out loud, with friends and loved ones, the truly transformative experience it should be. We’ve seen our vision capture the imaginations of music lovers in more than 60 countries, as we’ve continued to introduce products, software, and technologies that help people share the songs they love, discover new music they never knew existed, and experience richer, more musical lives.
At Sonos, we are building a team with extraordinary talent to help us fill every home with music. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
职能类别： 产品/品牌经理
公司介绍
公司简介：
Sonos 是一家立足于创新型消费电子产品的美资企业，是全球无线多房间音乐系统的创造者，是互联网时代无线音乐家庭生活方式的引领者；SONOS无限多房间音乐系统是全新的互联网技术、消费电子体验和传统音响技术的最完美的结合。
SONOS于2010年11月2日，在北京召开了隆重的SONOS品牌进入中国的发布会，标志着SONOS正式进入中国市场，SONOS中国公司开始全面运营。
Company Profile:
Sonos is a company based on innovative consumer electronics products, an American owned company, is a global wireless multi-room music system, the creator of the Internet era of wireless music leader in family life; SONOS infinite Room Music System is a new Internet technologies, consumer electronics experience and traditional audio technology the perfect combination.
SONOS on November 2, 2010, held in Beijing, a grand conference SONOS brand into China, marking the formal entry into the Chinese market, SONOS, SONOS Chinese companies are fully operational.
Sonos 是一家立足于创新型消费电子产品的美资企业，是全球无线多房间音乐系统的创造者，是互联网时代无线音乐家庭生活方式的引领者；SONOS无限多房间音乐系统是全新的互联网技术、消费电子体验和传统音响技术的最完美的结合。
SONOS于2010年11月2日，在北京召开了隆重的SONOS品牌进入中国的发布会，标志着SONOS正式进入中国市场，SONOS中国公司开始全面运营。
Company Profile:
Sonos is a company based on innovative consumer electronics products, an American owned company, is a global wireless multi-room music system, the creator of the Internet era of wireless music leader in family life; SONOS infinite Room Music System is a new Internet technologies, consumer electronics experience and traditional audio technology the perfect combination.
SONOS on November 2, 2010, held in Beijing, a grand conference SONOS brand into China, marking the formal entry into the Chinese market, SONOS, SONOS Chinese companies are fully operational.
联系方式
- Email：circle.liu@sonos.com
- 公司地址：地址：span商业文化中心海德三道海岸城