北京 [切换城市] 北京招聘北京市场/营销招聘

Product Strategy Analyst (汽车产品战略分析师) (职位编号:26186BR)

福特汽车(中国)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2016-11-18
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:大专
  • 语言要求:英语 熟练
  • 职位类别:市场/营销  市场分析/调研人员

职位描述

职位描述:
Key Responsibilities:
  • Lead product strategy studies for AP region (China growth plan / India growth studies)
  • Lead the Preparation of strategic proposals for review and approval by senior management (Eg: CV portfolio studies/ China White space Study)
  • Support Advanced strategic planning and studies for vehicle programs – this involves Marketing, Design, Engineering, Purchasing, Finance, Manufacturing, Consumer Research and other activities.
  • Support development of innovative consumer focused approaches to programs including 'insight', 'lead user' and customer satisfaction techniques.
  • Support the Exploration of new business and product opportunities in Asia Pacific to support Ford/Lincoln brand development and profitability.
  • Support new product concept development market research with product marketing
  • Facilitate Product discussions with Senior Management.
  • Support Specific vehicle program planning activity at an early stage e.g. Next C, B, CD & new product concepts.
  • Interface & co-ordination of regional advanced product planning team members as required.
  • Interface with Global Advanced Product Creation team.
  • Assist Program planning/program teams and other activities under GPDS to achieve a successful / Gateway by executing robust High Priority studies (where necessary) and/or pre- Annual Process Reviews.
  • Collects, consolidates and vets detailed investment / resource estimates by functional area in order to derive investment targets for cycle plan input
  • Leverage new technology into concept development.
  • Leverage employee and expert ideas into concept generation and development.
  • Develop knowledge of and links with non-automotive companies and experts.
  • Develop and study market, consumer and product trends and their implications.
  • Planning responsibilities during product creation phase of new product development.
Qualification:
  • High integrity with good attitude and excellent communication skills
  • Cross-Cultural Experience
  • Broad product knowledge and process skills
  • Fully conversant with product development processes, especially program approval processes
  • Ability to understand both business and technical subjects/issues
  • Microsoft Office expertise, including data modeling (experience with formulas and pivottables preferred)

职能类别: 市场/营销 市场分析/调研人员

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公司介绍

公司宗旨
打造更美好的世界,让每个人自由移动,追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一,提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务,并以先锋创新的品牌精神与Ford+发展计划为指导,建立全时全方位的新型客户关系,重振汽车业务,引领电气化革命,全面推进企业现代化,利用智能网联软件、数据和服务,不断提升客户体验。

今年正值福特汽车公司成立118周年之际,福特秉持“打造更美好的世界,让每个人自由出行,追逐现梦想”的宗旨,到2025年底在电气化业务方面全球投入300亿美金,ALL-IN电气化,并已成立全新电池创新中心Ford Ion Park,投资研发固态电池。面向L4级别自动驾驶,福特第四代自动驾驶测试车已上路,Blue Oval智能科技平台,携手苹果、亚马逊和百度等,打造更智能的生态系统。在Ford+发展计划的指引下,福特汽车正在驶入新的发展之路。