蚌埠招聘

职位描述：
Department Description:
Horticulture
Other Information Description:
If your background and personal experience fit this profile, please send us your complete application at ？www.career.bayer.cn If you have any recommendations, please kindly send mail to cnreferral@bayer.com
Tasks Description
? Develop actionable particular grower segmentation and define clear
target setting and related financial plan for specific crop
? Define go-to-market strategy by grower segment with a view of
customer needs, crop / crop systems and channels involved
? Manage and develop assets plan related to the crop which he/she is
reponsible to as well as lead new product launch
? Capture and anticipate changes in the grower landscape, behavior or
needs and ensure reflection in related go-to-market plans
? Support strategic decision making from a grower point of view and
ensure reflection of grower related factors in country go-to-market
strategy
? Chose the best integrated (CP, Seeds, Services) offers for our grower-
customers based on customer strategies and through implementation of
global/regional product and service portfolio strategies
? Define content, tailoring and implementation of integrated grower
campaigns aligned with the customer journey and relevant customer
insights, develop promotional marterial
? Define the desired customer experience, ensure awareness and support
its realization across all functions
? Drive definition and execution of marketing programs and tactics to
ensure that they meet grower needs and can be measured and evaluated for
effectiveness
? Collaborate with sales managers and field marketing on go-to-market
implementation - monitor grower interactions, coach the sales force and
ensure alignment on different interaction strategies
? Monitor the timeliness and effectiveness of go-to-market plan
execution; track KPIs (market share, awareness, purchase intent, usage)
against plan
? Promote mindset shift internally/externally from using
discounts/rebates to using services as a driver of customer loyalty
? Provide input for local portfolio strategies to ensure availability of
services that require scale and are managed on country level
Requirements Description
Education - BA in Agriculture related majors. Master Degree in
Agriculture science or Business management is a choice
Skill - quickly assimilate and analyze information; able to structure
complex tasks into clear processes and purposeful working methods;
running simultaneously across functions and sales regions
Good influencing skills across functions, cultures and territories;
good knowledge about organizational structures, general rules, values
and leadership principles; excellent communication
and presentation skills; good workshop facilitation and coaching skills;
fluent in English
Experience - +5 years Marketing and Sales experience in the crop
protection market with a strong feel for the realities of the
agriculture industry in general,
Personal characteristic - Highly motivated and self-initiated, strong
communicator and have positive attitude.
A good networker with a passion for the subject and a keen interest to
learn and contribute
Willing to motivate and lead project team members, inspiring performance
of the highest standard.
举报 分享

拜耳作物科学（中国）有限公司

Bayer CropScience Headquartered in Monheim, Germany, Bayer CropScience is one of the world's leading innovative cropscience companies in the area of crop protection, non agricultural pest-control, seeds and plant biotechnology. The company is structured into six business operations units: four regional crop protection units and two units responsible for Environmental Science and BioScience. As the partner of high quality food, feedstuff, and fibre industry we offer an outstanding range of products and extensive service backup for modern, sustainable agriculture as well as for non-agricultural applications. Bayer CropScience has about 17,800 employees located in more than 120 countries, and we are close to our customers all the time with our products and services.
Bayer CropScience China Headquartered in Beijing and with its manufacturing base in Hangzhou, our business covers production and sales of high quality, high effect, safe, healthy, and innocuous pesticide, fungicide, and herbicide to help farmers improve quality of crops and increase yield.
There are around 700 billion peasants in China, nearly all of them desiderate crop protection, the 45 categories of products we have developed provide the most extensive rage of products in Chinese market. We have currently built up business ties with 23 regions in China and are ready to provide the highest quality service to our customers all the while.

拜耳作物科学 总部位于德国蒙海姆，是作物保护、害虫控制、种子和植物生物工程学等领域的全球领先者，作为高品质食物、饲料和纤维生产行业的合作伙伴，公司致力于为现代可持续发展农业和非农业应用提供全面解决办法。拜耳作物科学由六个业务运营部门组成，四个地区作物保护部门，一个环境科学部门，和一个生物科学部门。拜耳作物科学在全球拥有17,800名员工, 遍布全球120多个国家，通过我们的产品和服务时刻贴近我们的客户。
拜耳作物科学（中国）总部位于北京，生产基地位于杭州，主要生产和销售有益于健康的优质、高效、安全、无公害的杀虫剂、杀菌剂、除草剂等作物保护产品，帮助农民提高作物质量和产量。中国约有7亿农民，几乎全部亟需作物保护, 拜耳作物科学现已开发出45种不同产品，在中国作物保护产品范围最为广泛，目前与中国23个地区建立了业务往来，时刻为我们的客户提供最优质的服务。