蚌埠 [切换城市] 蚌埠招聘蚌埠市场/营销招聘蚌埠产品/品牌经理招聘

Digital Manager

金佰利(中国)有限公司

  • 公司规模:1000-5000人
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-03-08
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:1-2千/月
  • 职位类别:产品/品牌经理

职位描述


1. Support in overall digital media strategy planning to achieve below core mobile/internet objective
-Increase online brand awareness and penetration online
-Ensure online WOM no.1 of brand positive comments
2. Responsible for below paid media planning and execution
- OTV/TV/DMP
- SEM/SEO
- Weibo/Wechat KOL, feeds ads, etc.
- Vertical
3. Drive new media channel/format innovation to optimize media performance.
4. Support in marketing campaign overall planning, execution and result tracking, responsible for online mechanism and media part.
5. Build relationship with local partners/agencies (Media, Creative, Design, Strategy)
6. Work closely with different function teams to enhance efficiency and effectiveness, especially media synergy with E-commerce.
l 其他主管交代的工作内容
Other responsibilities assigned by line manager.
Key Accountabilities 主要职责Key Measures 衡量标准
1
Annual digital Media Strategy
Plan Quality
2
Campaign based Media Planning
CPM CPC
3
Campaign based Media Buying
CPM CPC
4
Brand awareness through OTV/DMP
CPM, TA%
5
Search engine marketing
CPM CPC
6
员工应在日常工作中,遵守公司的相关制度或流程规定,包括但不仅限于业务流程、政策、工作纪律准则等
Employee should execute the daily working in line with the company related policy or procedure including but not limited to business operation procedure\ policy\disciplinary policy , etc.
违纪行为0
Violation case 0
7
作为团队主管,应当清晰明确且熟悉团队业务相关工作流程
并对团队成员进行管理及必要指导
Team leader should clear the team working process and ensure all the team member be acknowledged
Managing the team member and providing the coach if necessary.
基本录用条件Basic Employment Condition
始终秉持诚实信用精神
Maintaining a spirit of faith and credibility
具有良好的团队合作精神及能力
Maintaining a good spirit and ability of teamwork
以客户感受为先,展现客户导向性
Giving priority to customer experience and customer-oriented
恪尽职守帮助达成公司业务目标
Demonstrating high accountability and commitment to reach business objectives
以饱满积极的状态投入工作
Working with positive and enthusiastic attitude
具有良好的沟通能力
Maintaining a good ability of communication
应具有较高的风险防范及危机意识,如遇未有明确制度或流程规定的情形时,应当以最符合社会普遍认知及维护公司权益的方式予以对待
若无法判断,需及时告知相关部门或团队领导
Having the high awareness on risk/crisis control, if meet any situation unclear or no policy/procedure supported, should treat in a manner that is most in accordance with the general perception of society and protect the interests of the company. Anything unclear, should report to team/function leader immediately.
Dimensions岗位维度
*Some Dimensions could be a range相关维度预估范围即可
Headcount管理人数
Customers 主要客户
NSV销售额
Purchasing Amount采购额
Career Potential 职涯发展
Travel % 出差频率
Others 其他

职位要求:
Education Background
教育背景
Key Experience
经验
Functional/Business skills
专业技能
One-KC Behaviors
One-KC 行为
Others 其他
(Language/ Certificates, etc)
(语言/证书等)
Global VISA and Relocation SpecificationThis role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role.
地点中国-上海
其他地点
职务类型员工
职务类型正式雇佣
时间类型全职

职能类别: 产品/品牌经理

公司介绍

金佰利公司是全球健康卫生护理领域的领导者。

金佰利公司是全球健康卫生护理领域的领导者。公司成立于1872年,在全球36个国家设有生产设施,雇员近5.7万人。个人健康护理用品、家庭生活用纸、商用消费产品和医疗健康护理用品是金佰利公司四大核心业务,年销售额逾200亿美元,产品销往超过175个国家和地区。

金佰利公司一直以完美质量、优质服务、公平相待而闻名,其生产的著名国际品牌产品已经成为消费者日常生活中不可分割的一部分。每天全球约有四分之一的人在使用金佰利公司的产品,并且相信这些产品将为他们的健康与生活带来更多的便利。金佰利公司在中国的业务发展始于1994年。截至目前,金佰利中国已在北京、南京、上海等地拥有3家生产机构,3000多名员工。金佰利公司致力于在中国的长期发展,大力投资旗下的各个品牌,如Kleenex®舒洁®、Huggies®好奇®、Kotex®高洁丝®、Depend®得伴*等,这些品牌已成为中国知名品牌,并赢得了成千上万中国消费者的喜爱。

详情可以链接到:金佰利中国的网站 *************************

联系方式

  • Email:jblkcc@163.com
  • 公司地址:上海市淡水路299号复兴SOHO12楼 (邮编:200025)
  • 电话:18205156795