Senior Marketing Manager, KFC Delivery
百胜咨询(上海)有限公司
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2020-03-19
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:4-5万/月
- 职位类别:市场/营销/拓展经理 市场/营销/拓展总监
职位描述
Responsibilities:
1. Drive delivery own platform sales to supportsales growth:
- Develop 7 innovative marketing campaigns incl. mechanism/communication/media investment optimization to beat year ago
2. In line with “anytime anywhere strategy”, to establish new biz model and set up strategic pillars incl. menu/communication strategy and financials to bring incremental sales:
- Develop superior delivery experience incl. mechanism/communication campaigns development
- Explore and develop models for strategic pillars under “Fix Time, Free Delivery” model
3. Drive smart delivery which is an end to end digitalized delivery platform to improve brand efficiency, penetration, conversation as well as rider cost optimization.
4. Contact windows with LSM Groups under the new Delivery BU structure
Requirements:
- 10+ years’ experience in marketing function of multi-national FMCG company
- Experience in digital & e-commerce is preferred
- Good communication skill within and across functions and levels to gain commitment and build partnerships for effective working output
- High sense of innovation and motivation to drive changes for continuous improvement
- Result driven, and be willing to go extra mile for better result
- Winning attitude under high-pressure
- Be curious about new things, be sensitive to the new trends, and be willing to learn and apply it to drive business
职能类别:市场/营销/拓展经理市场/营销/拓展总监
公司介绍
百胜中国从Yum! Brands(纽约证券交易所代码:YUM)分拆出来之后,于2016年11月1日独立在纽约证券交易所上市,股票代码为YUMC。百胜中国于2020年9月10日在香港联合交易所主板正式挂牌上市,股票代码为9987。百胜中国在中国市场拥有肯德基、必胜客和塔可贝尔三个品牌的独家运营和授权经营权,并完全拥有东方既白、小肥羊、黄记煌和COFFii & JOY连锁餐厅品牌。百胜中国亦与Lavazza合作,于中国探索及开发Lavazza咖啡店品牌概念。
联系方式
- Email:Staffing.China@YUM.com