宝鸡 [切换城市] 宝鸡招聘宝鸡市场/营销招聘宝鸡市场/营销/拓展总监招聘

Senior Marketing Manager, KFC Delivery

百胜咨询(上海)有限公司

  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2020-03-19
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:4-5万/月
  • 职位类别:市场/营销/拓展经理  市场/营销/拓展总监

职位描述

Responsibilities:

1. Drive delivery own platform sales  to supportsales growth:

- Develop 7 innovative marketing campaigns incl. mechanism/communication/media investment optimization to beat year ago

2. In line with “anytime anywhere strategy”, to establish new biz model and set up strategic pillars incl. menu/communication strategy and financials to bring incremental sales:

- Develop superior delivery experience incl. mechanism/communication campaigns development

- Explore and develop models for strategic pillars under “Fix Time, Free Delivery” model

3. Drive smart delivery which is an end to end digitalized delivery platform  to improve brand efficiency, penetration, conversation as well as rider cost optimization.

4. Contact windows with LSM Groups under the new Delivery BU structure


Requirements:

- 10+ years’ experience in marketing function of multi-national FMCG company

- Experience in digital & e-commerce is preferred

- Good communication skill within and across functions and levels to gain commitment and build partnerships for effective working output

- High sense of innovation and motivation to drive changes for continuous improvement

- Result driven, and be willing to go extra mile for better result

- Winning attitude under high-pressure

- Be curious about new things, be sensitive to the new trends, and be willing to learn and apply it to drive business

公司介绍

百胜中国控股有限公司是中国领先的餐饮公司,致力于成为全球最创新的餐饮先锋。自从1987年***家餐厅开业以来,截至2020年6月底,百胜中国在中国的足迹遍布所有省市自治区(港澳台除外),在1400多座城镇经营着9954家餐厅。2020年,百胜中国位列《财富》美国500强排行榜第361位。百胜中国于2019年、2020年连续两年入选彭博性别平等指数,并荣获中国杰出雇主认证。
百胜中国从Yum! Brands(纽约证券交易所代码:YUM)分拆出来之后,于2016年11月1日独立在纽约证券交易所上市,股票代码为YUMC。百胜中国于2020年9月10日在香港联合交易所主板正式挂牌上市,股票代码为9987。百胜中国在中国市场拥有肯德基、必胜客和塔可贝尔三个品牌的独家运营和授权经营权,并完全拥有东方既白、小肥羊、黄记煌和COFFii & JOY连锁餐厅品牌。百胜中国亦与Lavazza合作,于中国探索及开发Lavazza咖啡店品牌概念。

联系方式

  • Email:Staffing.China@YUM.com