CRM Leader, Pizza Hut
百胜咨询(上海)有限公司
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2019-03-02
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:1.5千以下/月
- 职位类别:市场/营销/拓展总监
职位描述
工作职责:
Take leadership to initiate, develop and implement CRM program & overall membership based campaigns
- Develop and implement best in class retention programs to ensure monthly active user base.
- Optimize the reword system mechanism & related promotion campaigns, to drive short term & long term sales
- Data analytics for continuing optimization and KPI improvement;
- Design & optimize the rewards system including paid membership, value promotion campaign & etc;
- Ability to work under very tight marketing calendar;
- Work with cross functional teams including IT, design & finance to ensure timely deliverable.
任职资格:
- Minimum 8 years of solid CRM background with at least 3+ years’ extensive digital marketing experiences, in-house or agency background, with a proven record of developing high impact solutions across the CRM landscape.
- In-depth understanding of China’s digital landscape/netizen habits.
- Knowledge of restaurant business will be a strong plus;
- English in reading & writing is must, fluent English communication will be a strong plus.
职能类别: 市场/营销/拓展总监
公司介绍
百胜中国从Yum! Brands(纽约证券交易所代码:YUM)分拆出来之后,于2016年11月1日独立在纽约证券交易所上市,股票代码为YUMC。百胜中国于2020年9月10日在香港联合交易所主板正式挂牌上市,股票代码为9987。百胜中国在中国市场拥有肯德基、必胜客和塔可贝尔三个品牌的独家运营和授权经营权,并完全拥有东方既白、小肥羊、黄记煌和COFFii & JOY连锁餐厅品牌。百胜中国亦与Lavazza合作,于中国探索及开发Lavazza咖啡店品牌概念。
联系方式
- Email:Staffing.China@YUM.com