宝鸡招聘

PURPOSE OF THE JOB:

Manage product development of a sub-segment(s) under towards achieving both sales performance and consumer recognition.

JOB FUNCTIONS:

• Conduct vigorously consumer, competitive environment and sales performance analyses of assigned product line’s participation to unveil industrial and consumer insights

• Direct and develop responsible product line’s menu strategy based on insights for management alignment

• Guide and manage new product development projects in line with aligned category/segment strategy and Yum! China processes to safeguard calendar and pipeline demand

• Lead advertising agency for the integrated ATL and BTL activation plan development and execution that maximizes effect of the spending for launch objectives. Develop media brief and work with media team for effective and efficient media proposal.

• Work with cross function team to support calendared campaign of responsible product line

• Initiate MR proposal based on research needs, manage the agreed market research project and analyze research results for action with CI team (C&P, Ad test, quails)

EDUCATION:

• Bachelor degree or above. MBA/post graduated is preferred.

• Intermediate-level computer skills and especially good at excel and power-point

• Good paperwork and presentation skill

EXPERIENCE (and other qualifications):

• At least 6 years experience in MKT function of multi-national FMCG company, minimum 3 years leading role in MKT function.

• Experience in food company and rich product development management is preferred.

  Competence:

• Good communication skill within and across functions and levels to gain commitment and build partnerships for effective working output

• Good project management skills

• Good logical & analytical skills

• High sense of innovation and motivation to drive changes for continuous improvement

• Customer-orientation

• Winning attitude under high-pressure

• High personal integrity

• Self-motivated

百胜中国控股有限公司是中国领先的餐饮公司，致力于成为全球最创新的餐饮先锋。自从1987年***家餐厅开业以来，截至2020年6月底，百胜中国在中国的足迹遍布所有省市自治区（港澳台除外），在1400多座城镇经营着9954家餐厅。2020年，百胜中国位列《财富》美国500强排行榜第361位。百胜中国于2019年、2020年连续两年入选彭博性别平等指数，并荣获中国杰出雇主认证。
百胜中国从Yum! Brands（纽约证券交易所代码：YUM）分拆出来之后，于2016年11月1日独立在纽约证券交易所上市，股票代码为YUMC。百胜中国于2020年9月10日在香港联合交易所主板正式挂牌上市，股票代码为9987。百胜中国在中国市场拥有肯德基、必胜客和塔可贝尔三个品牌的独家运营和授权经营权，并完全拥有东方既白、小肥羊、黄记煌和COFFii & JOY连锁餐厅品牌。百胜中国亦与Lavazza合作，于中国探索及开发Lavazza咖啡店品牌概念。