市场推广经理-上海地区
箭牌糖果(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-07-31
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理 市场通路经理/主管
职位描述
Detail Principal Activities Performed by the Incumbent 该职位主要职责
1. Work closely with HQ trade marketing and local vendors to provide and develop tailor-made merchandising tools & brand power to deliver better visibility and stability.
2. M&P: Manage the M&P materials process and effective usage in the field and capture the opportunities and potential of the merchandising/POS materials, control M&P budget, forecast spending evaluation, maintain M&P warehouse.
3. Support field sales in executing and monitoring merchandising standard (GMP) for field sales’ at all sales channels (MT/TT/WS) and front-end management initiatives’ roll-out in the region.
4. Develop local/regional trade presence initiatives to align sales priorities.
5. Merchandise display design: Support field sales to develop the tailor-made in-store promotion activities to win in competition in all sales channels to maximize sales growth opportunities in the region.
6. Co-Marketing communication: Support national trade marketing to implement the merchandising and promotion plan/project to make sure better communication between HQ and front line sales and execution in excellent.
7. In-store activity: Review and evaluate efficiency of in-store promotion and national feature display promotion in order to apply the successful learning in the future.
8. Monitor PAS roll-out project’s execution in the region.
Incumbent Requirements 该职位具体要求
1. Disciplined manager with strategy and priority development capabilities;
2. Effective communicator (good English and good mandarin- written and spoken);
3. Winning and resilient attitude;
4. Min. 6 years experience in FMCG industry;
5. Strong human relations,
6. Strong analytical skills to effectively present and implement action plans;
7. Good logical thinking in process setting and following-up;
8. Solid experience in field sales execution;
9. Knowledge about trade marketing strategy;
10. University education;
11. A team player and a good team leader;
12. Set high standards and be proactive in making things happen.
公司介绍
公司愿景
箭牌。简单快乐,精彩生活
Wrigley. Creating simple pleasures to brighten everyone’s day.
箭牌的宗旨
在箭牌,我们眼中没有极限;我们的视野无尽宽广。
无论是一片口香糖让你口腔健康、清新、洁净,
或是一把糖果让你笑容满面,箭牌产品的好处,
不分国界、四海共享。
我们不断创新——开拓新市场、推出新产品、开发新场合、探索新方式,让人人都喜爱箭牌产品。
所以,当你想让生活多点滋味,我们就在你眼前,就在你身边。
箭牌的同事理念
我们相信公司与同事之间可以超越通常的主雇关系,存在更有意义、更强有力的纽带。我们每个人都是公司的利益相关人,我们有责任坚守原则、创造佳绩。反过来,每位同事都将得到尊重和支持,得以体现个人价值,受到公平和公正的对待,享受与绩效相称的回报,以及得到成长和发展的机会。这种互相信任、互相尊重的关系根植五大原则,既尊重每个人的独特价值、使其能够尽展所长。
联系方式
- 公司地址:上班地址:北京市东城区东中街东环广场A座