阿勒泰 [切换城市] 阿勒泰招聘阿勒泰市场/营销招聘阿勒泰产品/品牌经理招聘

助理品牌经理,炫迈 Assistant Brand Manager

亿滋食品企业管理(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2017-08-05
  • 工作地点:上海
  • 招聘人数:若干人
  • 职位月薪:1.5-2万/月
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
主要职责:
- 负责炫迈的生意,炫迈亿滋公司口香糖品牌之一
- 理解品牌策略,在策略指导下策划执行各项市场计划
- 带领各部们共同完成市场计划并达成生意目标
- 独立管理新产品项目,带领各部门完成产品的研发,生产至上市,并策划执行上市支持计划
- 能够确定及执行品牌的包装,渠道活动,促销活动和预算管理

职位要求:
- 最少两年大型跨国快消行业公司市场营销经验
- 有上市新产品经验,最好有日常生意管理的经验
- 英语听说读写流利出色,经常需要与其他国家同事con-call
- 有热情,出色的学习能力和沟通能力

Responsibilities:
- Be responsible for understanding the brand’s strategy and executing marketing plans
- Be capable to define the brand’s pricing, packaging, trade merchandising, promotion strategies and allocate the budget accordingly
- Have solid knowledge of Mondelez manufacturing network and process
- Execute marketing initiatives in support of strategies through leadership of the business unit team
- Be accountable for delivering the product development & launch planning & execution independently

Requirements:
Daily Business Monitor & Analysis
- Own tracking and monitoring of brand business performance; able to identify issues or opportunities and propose appropriate actions
- Support annual business planning process
- Perform required data pull and analysis
- Support ad-hoc business requests
- Prepared to perform extra tasks when required
Digital IMC Development & Activation
- Coordinate agencies to develop high quality IMC idea with efficient cost, mostly focusing digital campaign
- Campaign activation & post launch track
BTL Activations Design & Management
- Work with sales organization to translate BTL strategy into tangible execution plans
- Lead internal and external partners to ensure successful design & flawlessly execution of BTL activations, including in-store display, free tasting, promotion, etc.
- Degree in Business, preferable
- Undergraduate or Above
- 2 - 3 years of related working experience in marketing function
- Strong business acumen, ability to analyse business performance & propose appropriate actions
- Expertise in handling BTL in-store display & promotion activities
- Experiences of digital campaign execution
- Specialized knowledge or skills required
- Outstanding Leadership & Team Player
- Quick Learner and High Agility to Changes
- Good data analysis skill
- Handle multiple tasks with good priority setting
- Excellent communication skills in both Chinese and English
- Mondelēz Leadership competencies
- Hard worker is preferred

职能类别: 产品/品牌经理

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公司介绍

亿滋国际(Mondelēz International)是全球零食行业的引领者之一,2018年销售额近260亿美元,世界500强。公司总部位于美国伊利诺伊州(Illinois, USA),业务遍及全球165个国家及地区。亿滋国际的前身是卡夫食品。作为全球领先的饼干、巧克力、口香糖、糖果及固体饮料制造商,亿滋国际各品类在竞争领域中均占据主导地位,饼干、糖果市场排名全球***,巧克力、口香糖则排名全球第二。亿滋国际旗下拥有多个年收益超过10亿美元的明星品牌,如奥利奥、露怡、纳贝斯克饼干、吉百利、吉百利牛奶巧克力、妙卡巧克力、清至口香糖和菓珍固体饮料。亿滋国际在纳斯达克上市,股票代码为MDLZ,是标准普尔500指数、纳斯达克100指数、道琼斯可持续发展指数的成分股。

亿滋中国(原“卡夫食品中国”)于1984年进入中国市场,总部设在上海,隶属于亚太、中东及非洲大区,是零食业务的市场引领者。从2013年7月1日起卡夫食品中国正式更名为亿滋中国,继续为中国消费者奉上“亿万好滋味”。亿滋中国旗下拥有奥利奥、露怡、趣多多、焙朗、闲趣、太平苏打、优冠、王子、乐之、炫迈、清至、荷氏、怡口莲、妙卡和菓珍等多个为中国消费者所熟知且喜爱的品牌。目前公司约四千五百名员工,在华东、华南、华北有强大的生产基地,并在苏州设立了亚太饼干研发中心。 、2017年,亿滋中国荣获多个***雇主奖项,如中国招聘与任用价值大奖 (智享会发起)、HR管理团队典范 (前程无忧发起)、上海年度非凡雇主 (猎聘发起)、上海地区非常雇主(大街网发起)等。

更多信息,欢迎访问公司网站:*********** 微博:*************/mdlzchina 微信:MDLZchina 微信招聘:亿滋招聘

Mondelēz International is one of the world’s largest snacks companies, with 2018 sales revenue of approximately $26 billion, on the Global Fortune 500 list. Headquartered in Deerfield, Illinois, USA, the company's operation spans across 165 countries worldwide. Mondelēz International is originated from Kraft Foods. We are the world’s preeminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the *** position globally in Biscuits and Candy as well as the No. 2 position in Gum and Chocolate. Mondelēz International owns billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powered beverages. Mondelēz International is traded on NASDAQ and the ticker symbol is MDLZ. It is a member of the S&P 500, NASDAQ 100 and Dow Jones Sustainability Index.

Mondelēz China (formerly Kraft Foods China) entered the China market in 1984. It is a leading company in the snacks business, with headquarters in Shanghai and as part of the AMEA (Asia Pacific, Middle East and Africa) region. The Chinese name Yi Zi (亿滋) represents the company's vision to bring an abundance of deliciousness to consumers. Mondelēz China owns many popular and favorable brands in China, such as Oreo, LU, Chips Ahoy!, belVita, Tuc, Pacific, Uguan, Prince, Ritz, Stride, Trident, Halls, Choclairs, Milka and Tang. With more than 4,500 employees, Mondelēz China has established powerful manufacturing plants in East, South and North China, around 40 sales offices across the country, as well as the global biscuits R&D center in Suzhou. In 2017, Mondelēz China has won a number of Best Employer Awards, such as 2017 China Recruiting & Staffing Value Award (by HR Excellence Center), Excellence in HR Team(by 51job), Best Employer of fresh graduates (by Zhonghuayingcai), and TOP 10 Employer of Shanghai (by Liepin)、Best Employer of Shanghai(by Dajie).

Company website: *********** Weibo: *************/mdlzchina WeChat: MDLZchina WeChat recruitment: Mondelez_Career

联系方式

  • Email:sdustsjg@163.com
  • 公司地址:上海 (邮编:200000)