上海招聘E-Commerce Operations Manager 中国区电商运营经理

E-Commerce Operations Manager 中国区电商运营经理

亿滋食品企业管理（上海）有限公司

公司规模：500-1000人
公司性质：外资（欧美）
公司行业：快速消费品(食品、饮料、化妆品)

职位信息

发布日期：2016-12-02
工作地点：上海-徐汇区
招聘人数：若干人
学历要求：本科
职位类别：电子商务经理/主管

职位描述

职位描述：

1. BASIC PURPOSE OF THE POSITION (A brief but complete statement about the reason for the existence of the Position)

E-commerce Operations is a commercial role within E-commerce China focused on four multi-year initiatives, as well as management of day-to-day business planning & forecasting.

Specifically, the role will be responsible for:

(1) Delivery of the Tao-village acceleration programme with Alibaba and with JD’s similar programme, which will see deeper penetration in lower tier and rural villages. Taovillage is a key growth driver for Mondelez in next 3 years. Alibaba plans to penetrate a 100K villages, opportunity for driving Oreo, Stride and Tang penetration is high. This role will be the dedicated owner for the Taovillage programme, to drive the setup of the complex business model. This year alone we expect close to NR $2M+, ramping up to NR $10M+ in 2017. Getting the model setup right will be key, to ensure it is not margin dilutive.

(2) Step-changing the economics of our Direct-to-Consumer (Flagship) model with Alibaba.Flagship store is strategically important for building our brands online, more so than eSupermarket. Yet Flagship is margin challenged today vs eSuper (GM 35% vs 45%). As the channel mix shifts towards Flagship, we need to review and reset the economics of the Flagship model.In part this is about cost reduction in last mile delivery, but it is also about the commercial approach to Pack-Price and value-added-service in the Flagship store.Opportunity to drive GM +5pp over SP horizon, GP $10MM+.

(3) Optimising our eSupermarket model with Alibaba, JD and Yihaodian. Significant opportunity to improve the reliability and economics of this model, in partnership with our Distributor.Need to conduct a thorough diagnostic of the current process, identify opportunities for improvement and drive specific projects with cross-functional support.Work closely with E-commerce Tech lead, to identify tech solution options for driving efficiency.

(4) Establishing our Cross-Border E-commerce business model.Cross Border E-commerce has already been flagged as a key priority globally.We have an initial launch plan with Enjoy Life with NR $1.5MM, planned for this year – which is currently at risk.But the broader opportunity for imports through this channel is much bigger, BCG estimates $20M+ by 2020.The setup of this channel is complex, through a network of distributors in Hong Kong and Mainland China.In addition, growing the assortment through carefully selected brands is a specialist skill set.

(5) Implement our Personalised Gifting offers in all core categories. Personalised gifting already identified as key to driving Chocolate NR $15MM in 2017.This role will define the personalisation offer in partnership with Marketing, and manage the operational setup through to commercial delivery.

(6) Operate the day-to-day process for E-commerce including forecasting discipline and being the link into the broader IBP process.Particularly for very large activation windows like CNY, Double-11.Key indicators of success – on-shelf availability, forecast accuracy, days of inventory, write-offs.

2. PRINCIPAL ACCOUNTABILITIES AND EXPECTED END RESULT (5-10 in order of importance)

(What you do / How you do it / Why you do it)

(1) Gross margin

Driving commercial and operational initiatives to defend gross margins at 45%+

(2) Project delivery – on Time, on Spec

? Implementation of Taovillage model, ready to scale up to agreed JBP targets

? Commercial and Optimisation projects delivery relating to Flagship and eSupermarket, to defend gross margins

? Cross Border model delivery, in support of the AC and SP for imports

? Personalised Gifting and Cold Chain solution delivery, in support of gifting AC

(3) Operational reliability

? Forecast accuracy

? Days of inventory at distributor

? Write-offso

Compliance

Know the legal and compliance responsibilities of the position; lead ethically and model compliant behavior; maintain an environment where employees are encouraged to speak up without fear of retaliation; ensure employees in area of responsibility understand the compliance responsibilities of their jobs and actively participate in the compliance program.

Safety, Security & Environment

Support and actively participate in the sites Safety, Security and Environment Management systems and programs to drive a safe working culture that complies with regulatory and Mondelēz’s standards and delivers zero accidents.

3. KNOW HOW, SKILLS AND KNOWLEDGE FOR THIS POSITION

(a) Education, qualifications and training

? College degree or above

? Strong knowledge of E-commerce project delivery,logistics and IT

? Experience in either a FMCG, Retail or 3PL environment

(b) Experience or skills required

? 10+ years working experience in multinational environment and holding/trading company experiences is a plus, ideally with an FMCG company or retailer

? Good trade understanding and knowledge - how the products are reached to shelf and how the in-store demand are generated

? Cross-functional working experience

? Strong analytical and project management skills

? Good English communication and selling skill

? Strong customer focus

? Effective cross functional communication and selling skills.

? Loss Analysis skills strongly preferred

? Detail analysis and provide solution ability.

? Negotiation skil

(d) Mondelēz Leadership competencies

? Demonstrated consistently delivering outstanding performance

? Constantly seek improvement opportunity and lead the changes with sense of urgency for results

职能类别：电子商务经理/主管

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公司介绍

亿滋国际（Mondelēz International）是全球零食行业的引领者之一，2018年销售额近260亿美元，世界500强。公司总部位于美国伊利诺伊州（Illinois, USA），业务遍及全球165个国家及地区。亿滋国际的前身是卡夫食品。作为全球领先的饼干、巧克力、口香糖、糖果及固体饮料制造商，亿滋国际各品类在竞争领域中均占据主导地位，饼干、糖果市场排名全球***，巧克力、口香糖则排名全球第二。亿滋国际旗下拥有多个年收益超过10亿美元的明星品牌，如奥利奥、露怡、纳贝斯克饼干、吉百利、吉百利牛奶巧克力、妙卡巧克力、清至口香糖和菓珍固体饮料。亿滋国际在纳斯达克上市，股票代码为MDLZ，是标准普尔500指数、纳斯达克100指数、道琼斯可持续发展指数的成分股。

亿滋中国（原“卡夫食品中国”）于1984年进入中国市场，总部设在上海，隶属于亚太、中东及非洲大区，是零食业务的市场引领者。从2013年7月1日起卡夫食品中国正式更名为亿滋中国，继续为中国消费者奉上“亿万好滋味”。亿滋中国旗下拥有奥利奥、露怡、趣多多、焙朗、闲趣、太平苏打、优冠、王子、乐之、炫迈、清至、荷氏、怡口莲、妙卡和菓珍等多个为中国消费者所熟知且喜爱的品牌。目前公司约四千五百名员工，在华东、华南、华北有强大的生产基地，并在苏州设立了亚太饼干研发中心。、2017年，亿滋中国荣获多个***雇主奖项，如中国招聘与任用价值大奖（智享会发起）、HR管理团队典范（前程无忧发起）、上海年度非凡雇主（猎聘发起）、上海地区非常雇主（大街网发起）等。

更多信息，欢迎访问公司网站：*********** 微博：*************/mdlzchina 微信：MDLZchina 微信招聘：亿滋招聘

Mondelēz International is one of the world’s largest snacks companies, with 2018 sales revenue of approximately $26 billion, on the Global Fortune 500 list. Headquartered in Deerfield, Illinois, USA, the company's operation spans across 165 countries worldwide. Mondelēz International is originated from Kraft Foods. We are the world’s preeminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the *** position globally in Biscuits and Candy as well as the No. 2 position in Gum and Chocolate. Mondelēz International owns billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powered beverages. Mondelēz International is traded on NASDAQ and the ticker symbol is MDLZ. It is a member of the S&P 500, NASDAQ 100 and Dow Jones Sustainability Index.

Mondelēz China (formerly Kraft Foods China) entered the China market in 1984. It is a leading company in the snacks business, with headquarters in Shanghai and as part of the AMEA (Asia Pacific, Middle East and Africa) region. The Chinese name Yi Zi (亿滋) represents the company's vision to bring an abundance of deliciousness to consumers. Mondelēz China owns many popular and favorable brands in China, such as Oreo, LU, Chips Ahoy!, belVita, Tuc, Pacific, Uguan, Prince, Ritz, Stride, Trident, Halls, Choclairs, Milka and Tang. With more than 4,500 employees, Mondelēz China has established powerful manufacturing plants in East, South and North China, around 40 sales offices across the country, as well as the global biscuits R&D center in Suzhou. In 2017, Mondelēz China has won a number of Best Employer Awards, such as 2017 China Recruiting & Staffing Value Award (by HR Excellence Center), Excellence in HR Team(by 51job), Best Employer of fresh graduates (by Zhonghuayingcai), and TOP 10 Employer of Shanghai (by Liepin)、Best Employer of Shanghai(by Dajie).

Company website: *********** Weibo: *************/mdlzchina WeChat: MDLZchina WeChat recruitment: Mondelez_Career

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